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Vol. 24 (63). № 2.ч.1. 2011
Philology.
Social communications

Anafiyeva  E.  R.
Methodological  problems  of  Ukrainian  language  teaching  younger  students  in  schools  with  the  Crimean  Tatar  language  of  instruction 
The  article deals  with  the relevance  of studies of  this  problem. The  tasks  to  be  solved within  the  framework of  this  issue  are  defined.  The  major  methodological problems of  younger pupils’  Ukrainian  language  teaching  in schools with the Crimean Tatar language teaching are revealed.

Boyko  E.  S. 
Is  about  translation  of  phraseoligical  units  (using  examples  of  russian,  ukrainian  and  crimean-tatar  languages) 
The  article  describes  ways  to  translate  phraseological  units  from  russian  to  ukrainian and crimean-tatar languages. 

Novikova  T.Yu. 
The  teaching  of  cross-cultural  communication  and  the  contemporary context of education
In the article are discussed questions of teaching cross-cultural communication in  the  context  of  polylinguism.  Pointed  out  is  the  application  of  visualization  by  way  of  dynamic pictures in organizing lexical work on a beginner’s level in the process of the  parallel learning of two foreign languages.

Bogdanovich G.Yu.
The polylinguocultural situation and the polylinguacultural  phenomenon  as  terms  of  intercultural  communicatio
The article deals with the terminology of intercultural communication, reflecting  the specificity of linguocultural situation.

Alkadi Mansur Saleh Abdu
The specifically national factor in language and its  significance for cross-cultural communication (on the basis of Russian and Arabic  proverbs  and  phraseologisms) 
The article deals with the problem of analyzing the specifically national factor in  language  for  the  purpose  of  teaching  cross-cultural  communication.  Comparatively  analysed  are  Russian  and  Arabic  proverbs  and  phraseologisms  with  the  common  meaning of “worldly-wisdom”.

Amichba D.P.
«Fire» as a constructive concept of Abkasian creative thinking  
A universal human constant «Fire» is analyzed which is structured by the concept –  construct  «Home».  National  cultural  components  «fireplace comfort»,  «life»,  «death»,  «blood» are regarded.

Vorobyova  I.
Concept  “humour”  in  British  lingua-culture  
The  article  is  devoted  to  analysis  of  one  of  the  key  concepts  of  British  cultural  world,  namely  humour.  The  place  of  sense  of  humour  in  the  life  of  British  and  their  attitude  to  this  issue  are  studied  on  the  base of  selected  aphorisms  and  researches  of  anthropologists and psychologists.

Votintseva  M.L. 
Translator  as  a  mediator  of  сross-cultural  communication 
The article deals with the problems of cross-cultural communication and the role of  a  translator-mediator.  Lacunarity  as  one  of  the  problems  of  communication,  which  occurs while national cultural realities are translated.

Gоncharova N.A.
On Structure and Contents of the 8-Language Phraseological  Dictionary 
In  the  article  the  author  presents  the  structure,  the  contents  and  the  application  opportunities of a new 8-language dictionary of phraseological equivalents. 

Goroshko  O.I.,  Polyakova  T.L.
Linguistic  characteristics  of  English-speaking  Twitter 
The  article  addresses  the  problems  of  computer-mediated  communication  and  its  new  genres.  The  definition  of  such  new  genre  of  Internet-communication  twitting  initiated by a new internet-service Twitter is provided. The linguistic analysis of twitting  as  one  of  the  computer-mediated  communication  genres  on  phonetic  and  graphic,  lexical,  morphological  and  synthetic  levels  is  given.  The  new  oral-written  form  of  twitting genre initiated by this service presents the main result of this study.

Guseynova M. B.
Izafet possessive words combinations in the Kumyk language
Abstract: This article discusses izafet word combinations I, II, III types, expressing  the  ratio  of  membership  in  the  Kumyk  language,  compared  with  the  other  Turkic  languages.

Davydchuk A. V.
Linguistic Culturological Peculiarities of Phraseological Units
Containing  Ornithological  Terms  in  the  Ukrainian  and  English  Languages    The  article  considers  the  linguistic  culturological  peculiarities  of  phraseological  units containing ornithological terms in the Ukrainian and English Languages. The role  of  ornithonym  in  the  formation  of  phraseological  semantics  has  been  analysed.  It  is  defined that meaning of the ornithological component, used in the language, very often  aims at the allegorical, usually metaphorical, marking of the person.

Jalilova P. I.
Definition of synonyms and their study in the Kumyks school
This article provides a brief description of the study of synonyms in Kumyk school.  Are defined as synonyms for the word identical in meaning, denoting one concept, but  differ only by shades of meaning or stylistic coloring.

Dimante  I. 
The  effect  of  the  speech  in  the  communication  process 
The objective of the politics, fund-raisers, PR specialists, etc. is to make a speech  that  would  be  persuasive  but  not  too  insistent  at  the  same  time.  This  is  why  business  people  tend  to  use  the  manipulative  speech.  It  is  based  on  a  particular  form  of  organizing a text that makes the addressee take the decision that would be beneficial to  the speaker. For example, the adverbs and adjectives are widely used in manipulative  texts.

Zamashna  S.  M. 
National  and  cultural  peculiarities  of  American  slang 
The article deals with the results of the investigation of American slang. The main  attention  is  paid  to  the  detailed  definition  of  the  notion  slang,  the  sources  of  its  appearance and the detection of national and cultural peculiarities of American slang.

Zirka V.V., Khabarova N. A.
Functional peculiarities of the texts annotations (on  the  base  of  the  art  works’  annotations)  
The article deals with the precise definition of the notion “function” in linguistics.  Communicative,  pragmatical  and  linguistic  analysis  of  the  texts’  functions  in  the  art  works’ annotations is based on the language, structural and compositional peculiarities.  Specific character of the annotation as a derivative concise type of the text determines  the  underlining  of  the  principal  function  –  cognitive-informational  one  with  the  evaluative component. Auxiliary functions are also observed.

Ilyasov M. V.
Category of case noun of Tsurainsks dialect of Dargwa language
This  article  discusses  the  category  of  case  noun  of  tsurainskes  dialect  in  comparison  with  Dargwa  literary  language.  Described  in  detail  how  the  general  education and local cases in the material contract.

Kabanova M. R., Kozhushko S. P.
Modality and the problems of translation
The examples of using modality from English language film are analyzed regarding  the adequacy of rendering key-words and cross-cultural peculiarities of authors’ world  perception.

Kanibolotskaya  O. 
Study  of  “failures”  of  intercultural  communication  in  language  teaching  of  students  in  universities  
In this article, the notion of study of “failures” of intercultural communication in  foreign language teaching is studied. Current problems of intercultural communication  are  defined  in  the  research.  The  article  analyzes  the  notion  of  the  communicative  competence.

Karpenko  U.A.
The  way of  the  primary  root 
The  article  is  considering  the  way  of  development  of  the  primary  root,  transformation  of  the  meaning  that  is  determined  by  polysemy  and  perception  of  the  primary root in different languages.

Kvirenko L. O.
Gender variation of nouns in the Berlin urban dialect
The  article  offers  a  research  of  gender  variation  of  nouns  in  the  Berlin  urban  dialect.  On  the  basis  of  analysis  of  the  grammatical  category  of  gender  in  the  Berlin  urban dialect we disclose four groups of transition of nouns from one gender to another.  We  have  come  to  conclusion  that  extended grammatical  paradigm  of  feminine  gender  form is the most stable subsystem of the grammatical category of gender in the urban  variety of Berlin.

Kovalenko N.
Linguistic world of M.Matios: regional aspect
In the article we make analysis of lexical dialect units of Hutsul dialects from the  point of view of belonging to specific parts of speech on the material of creative works by  M.Matios.  We  specify  the  most  widespread  semantic  groups  of  lexics,  their  role  in  understanding  of  culture  and  world  view  of  the  nation  through  the  prism  of  texts  of  creative literature.

Kotsyuba  О. 
Ethnocultural identity of  phraseological  units  with  the  lexical component on the description of the traditional life of the German people in  Joseph  Roth's  works 
In  the  article  the  semantic  organization  and  the  appraisal  parameter  of  the  phraseological units containing a denomination of German household items in J. Roth’s  creative inheritance are analyzed, the main types of their modification are determined.

Kuvarova  Y. 
Structurally-semantic  types  of  appeal  and  signature  in  Russian  epistolary  texts 
The  structurally-semantic  types  of  appeal  and  signature  in  letters  by  Russian  intelligentsia  of  20th  century  are  examined.  Some  communicative  terms  which  have  influence at choice method of naming of author and addressee in the letter are described. 

Levitsky A.  E. 
Communicative  Stereotypes  in  Intercultural  Communication 
The article deals with the specifics of communicative stereotypes through the prism  of functional re-orientation of language units in English and Russian. Significant role of  this  phenomenon  in  present-day  English  compared  with  Russian  has  been  pinpointed.  Functional re-orientation is proved to be one of indicators of English linguoculture.

Lototska K.Ya.
Humorous Stylistics of Peter Mayle’s A YEAR IN PROVENCE
The article deals with the analysis of the genre and language means of creating the  specific humorous stylistics of P. Mayle’s A Year in Provence.

Luchkanyn S..
Covering of the Ukrainian and Russian Linguistics in the Romanian Textbooks on History of Linguistics
The article is dedicated to the issues of peculiarities of description and understanding of both Ukrainian and Russian linguistics in the textbooks on history of linguistic schools published in Romania in late 20th – early 21st centuries.

Lyakhovyn O. B.
The relevant problems of intercultural communication in the  tourist  industry  (on  basis  of  the  Ukrainian,  Russian  and  German  languages) 
Uchenye zapiski Tavricheskogo Natsionalnogo Universiteta im. V.I. Vernadskogo. Series  «Filology. Social communicatios». – 2011. – V.24 (63). – №2. Part 1. – P.148-152.  The article deals with the relevant problems of intercultural communication in the  tourism  industry  on  the  basis  of  the  Ukrainian,  Russian  and  German  languages.  The  author has analysed such important aspects of intercultural communication in the tourist  industry as national-cultural stereotypes, communicative taboos, verbal and non-verbal  codes.

Majidov M. G.
The structure of a suffix marking plurality of nouns in the Avar  language 
The  article  is  about  of  the  formation  of  plural Avars  nouns. The  structure  of  the  plurality of Avars noun includes a variety of suffixes, we are talking about in this article.

Nikonova  L.I.,  Kandrina  I.A., 
Romanova  M.  N.  Culture  of  intercultural  communications and language tradition in calendar holidays of the winter cycle of  ukrainians, russian and mordvinians, living in republic mordovia
Сalendar  winter  holidays  include  culture  of  intercultural  communications  by  dialogue between representatives (ukrainians, russian, mordvinians) of various cultures. 

Osipov P.I.
Sociolinguistic features of translation in the context of intercultural  communication 
The  article  deals with  the  sociolinguistic  features  of  translation  and  its  linguistic  categories, such as context, semantics, lexical units, pragmatics, rhetoric, as well as the  problems  of  intercultural  communication,  which  suggests  the  intercourse  between  representatives of different languages and cultures.

Panchenko E.I.
Lexicographic portrait of the concept “house” in russian and  english
The article deals with the groups of words which fill the concept “Home” as well as  their  lexicographic  definition.  The  definitions  of  words  in  English  and  Russian  dictionaries are compared.

Pradivlyannaya  L. 
Semantics  of  Light-vocabulary  in  the  Sea  Prose  of  Joseph  Conrad 
The  article  focuses  on  the  analysis  of  the  semantic  and  stylistic  potential  of  the  light-vocabulary  in  creating  impressionistic  descriptions  in  the  sea  prose  of  Joseph  Conrad. The author studies lexical and grammar peculiarities of the light-vocabulary.

Sargsyan  A. 
The  description  of  lexicon  of  the  British  school:  lingvostranovedchnskiy  aspect  of  value  
In this article an author undertook an attempt to conduct the kontrastivnyy analysis  of  dictionary  units  of  the  Russian  and  English  languages,  on  this  topic  possibility  of  implicirovat' was examined base-line knowledges, included in the compared dictionary  units. It is foremost necessary to mark that taking about the cultural component of value  contained in dictionary defeniciyakh.

Selendili L. S.
Noun words combinations with adverbs in the containing part  (on  the  material  of  the  Crimean  Tatar  language) 
This article describes the distinctive features, identified structural, functional and  semantic features of the Crimean Tatar nominal word combinations with an adverb in a  subordinate part.

Skrypniak  T.  L. 
Paralinguistic  meaning  of  prosody  in  a  German  sermon
The article deals with the problem of paralinguistic meaning of prosody, as well as  the correlation of prosodic components in the oral text of German sermons with their  impact  on  the  recipient,  studied  by  the  method  of  semantic  differential.  Paralinguistic  information  is  transmitted  to  the  speaker  using  a  specific  implementation  of  pitch  contour,  accentuation,  pauses,  rhythm  and  speech  tempo  as  a  consciously  controlled  mechanisms of producing an effective speech.

Smyrnova L.A.
Role of translation in development of the national philosophy’s  conceptual  language 
The article analyzes the role of translation in expansion of conceptual philosophy  as well as systematic historic and cultural tradition of interpretation and comprehension  of the European thinking practices.

Smyrnova T.
Phraseological worldview of Russian and Ukrainian languages (on  material  of  somatic  phraseological  units)  
Based  on  the  works  of  Russian  and  Ukrainian  philology,  the  article  draws  conclusions about the universality and national peculiarities of somatic idioms in these  languages.

Tarasova  A.  V. 
On  Problem  of  Translating  English  Comparative  Phraseologisms  
The  article  deals  with  English  comparative  phraseologisms,  linguistic,  culturological  and  semantic  peculiarities  of  their  construction  and  ways  of  their  translation into Ukrainian.

Tarnopolsky O.B., Kozhushko S.P., Degtiaryova Y.V.
Combining communicative  and  intercultural  approaches  to  teaching  foreign  languages  at  non-linguistic  tertiary  educational  institutions
The article discusses some ways of combining the communicative and intercultural  approaches  in  teaching  foreign  languages  at  non-linguistic  tertiary  educational  institutions.  The  experiential  method  is  distinguished  as  a  means  of  achieving  such  a  combination.

Trigub L.
The process of adoption in the sphere of style and clothes as a factor  of  international  communication 
This article is devoted to the study of lexical-semantic peculiarities of loan words in  the sphere of style and clothes, regularities of their functioning and general tendencies of  development at the contemporary stage.

Tupchiy  O.  V. 
Logoepistema  «English  language»  as  one  of  the  aspects  of  the  image of England reflection in the Russian linguistic consciousness of the late XVIII  –  first  part  of  XIX  century
The article deals with logoepistema «English language» in the process of creating  an  image  of  Britain  in  the  Russian  linguistic  consciousness  of  the  late  18-early  19 century.

Umnyashkin A. A.
Features of formation of somatic lexis of Tallish language
Tallish  language  is  a  typical  representative  of  the  north-west  of  the  Iranian  languages, to common in the historic Great Media. The paper discusses the features of  formation of somatic vocabulary of Tallish language.

Filoretova Е.
The problem of identification of the interlanguage lacunas in the  process  of  interlanguage  communication 
The  article  deals  with  the  ways  of  definition  of  the  interlanguage  lacunas  and  defines  the  importance  of  lacunas’  studying  in  the  process  of  interlanguage  communication.

Chepurnaya T.S.
Anthroponyms as precedent nouns in the Rassian epistolary text  of  the  XVIII  century 
The  article  deals  with  consideration  of  precedential  personal  names  and  peculiarities of their functioning in the Russian epistolary text of the 18th century in the  process of mastering of Russian as foreign language by the author.

Shaklein  V.  M. 
Multiculturalism  and  Language  and  Culture  Environment 
The  article  reveals  specific  features  of  multicultural  society  and  multicultural  discourse. The author comes to conclusion that cultural pluralism concerns interaction  and mutual transformation of the representatives of different cultures.

Shahbanova A. R.
Fragment  of "stare" in interlanguage phraseological space Semmes "eye" (on the basis of Lezgian, Russian and French languages)
This paper describes some of the experimental nature of each of the cited language. On  the  material  of  different  systems  of  languages  are  considered  especially  seeing  the  world  through the prism of idioms with somatizm "eye" on Lezgin, French and Russian language.

Shahbanova  P.G. 
The  process  of  morphological  formation  of  adverbs  in  Karbachimahinsks  dialect  of  Dargwa  language
This article explores the process of morphological formation of adverbs in Dargwa  dialects of karbachimahinsk. If necessary, the material is literary Dargwa language.

Andryushchenko  B.,  Asoyan  L. 
Formation  of  Communicative  Competence  end  Psycholinguistics
In the article recommendations about formation of communicative competence on  the  basis  of  the  experience  of  preparation  of  foreign  students  are  proved  while  conducting  lessons  in  foreign  language  audience  using  the  main  principles  of  psycholinguistics.

Balashova  L.V.  
Speech  etiquette  in  the  modern  slang  
In the article, the metaphor system of vocatives in contemporary Russian slang has  been analyzed. The specific of the forming of such metaphors and their functioning has  been discussed.

Beretely  J.  L.,  Tukova  N.  V. 
Use  of  nonverbal  means  in  various  forms  of  realization  of  a  modern  joke 
The  article  is  dedicated  to  language  resources  which  reflect  the  evolution  of  the  anecdote as a genre. It deals with peculiarities of nonverbal communication in oral and   written versions of anecdotes.

Bespalova  Yu. 
Creating of  optimal information environment  for  forming  secondary language personality
The  question  of  development  of  the  secondary  language  personality  by  means  of  formation of the information-communicative competence, in the conditions of use of an  information  technology  is  considered.  Creation  of  the  information  environment  is  promoted by software application.

Boyiko  N.A. 
Models  of  composite  proper  names  of  East  Slavonic  hydronimyc  toponyms 
The  author  examined  models  of  composite  proper  names  of  East  Slavonic  Hydronimyc toponyms. The types of spatial relations that are realized in the descriptive  toponyms are defined.

Bondarenko L.I.
The psycholinguistic parameters of the media-text "Advice":clear  and  hidden  objectives  of  the  utterance 
The  article  deals  with  the  investigation  of  psycholinguistic  parameters  of  a  mediatext  “Advice”,  communicative  intentions  are  analyzed,  the  peculiarities  of  generation and reception of the textotype are elucidated.

Vasilkova  N.I.,  Koch  N.V. 
To  the  problem  of  synthetical  metaphorization  in  diachrony 
The article deals with the problem of synthetical metaphor in diachrony formation  and the peculiarities its language usage in the Eastern Slavs of the XI-XVII cc. written  monuments.

Vlasik N.
Temporal specifics of mass-media discourse within the framework of  gender  dichotomy 
The  article  reveals  the  temporal  specifics  of  mass-media  discourse  within  the  framework  of  gender  dichotomy.  It  has  been  proved  that  the  representatives  of  two  macrosocial groups expose variability of temporal parameters within the actual division  of the discourse with the help of auditive and acoustic analysis of the data obtained.

Ganicheva  S. 
The  nomination  of  water  bodies  in  lingvocultural  aspect  (the  dialects  of  Kirillov  district,  Vologda  oblast) 
The  features  of  the  dialect  linguistic  picture  of  the  world  can  be  picked  out  according to the semantic and structure of the word of separate lexical sets, particularly,  the nomination of water bodies. The research is based on the material of vocabulary of  one of the Vologda oblast district.

Grischenko  E.V. 
Concept  sobornost  and  its  manifestation  in  we-discourse 
We-discourse as a way of manifestation of the concept sobornost is studied in the  article.

Dementyev  V.V. 
Aspects  of  the  problem  “Speech  genre  and  personality” 
In  the  article,  aspects  of  the  problem  “speech  genre  and  speaking  personality”  have been discussed: the types of speech genres which the personalities use, the types of  personalities from the point of view of the genre competence, the speech genres in the  writers’ works

Dzhigalyuk  N.Y.  
Explication of  linguistic  politeness  maxims  in  the  addressing  situation of Russian speech etiquette
The  peculiarity  of  linguistic  politeness  in  the  situation  of  speech  etiquette  is  analysed in the article. The formulae of address, pragmatic of function as communicative  successful strategy are discussed.

Dikareva  S.  S.,  Ushakova  Y.  V. 
Corpus  tools  and  methods  of  cross-cultural  investigations (on the example of semantic profile of lexeme "concilium/consilium")
In the article is given review of tools for Corpus Linguistics as new Paradigm for  language  theory.  The  application  of  Corpus  Technologies  to  tasks  of  cross-cultural  linguistic investigations is shown (case study of Russian lexeme „консилиум“ from data  of  the  National  corpus  of  Russian  language  (http://ruscorpora.ru)  and  English  lexems  concilium/consilium from data of the British National Corpus (http://natcorp.ox.ac.uk).

Diomidova  O.Yu. 
Strategy  and  tactics  evolution  of  persuasion  in  the  judicial  sphere 
The  article  is  devoted  to  research  of  constant  elements  in  strategy  and  tactics  of  persuasion speeches in the trials in Russia for the period of the end of XIX, XX and the  beginnings  of  XXI  century.  The  author  revealed  constant  elements  of  the  evidence  dispositiv, inherent in speech strategy and tactics of persuasion.

Dorofeev Yu.
Sociolinguistics and the analysis of language variation
In  article  laws  of  application  of  principles  of  the  description  of  the  variation,  developed in sociolinguistics on a material of the German and Romance languages, to  the analysis of a condition of modern slavic languages.

Kayka N. E.
Сommunicative potential of precedent advertising slogans with the  phraseological  foreground 
Advertising  slogans  with  the  phraseological  foreground  are  under  analyses.  The  structural,  semantic  and  functional  closeness  of  phraseologism  and  slogan  has  been  described.  Communicative  efficiency  of  using  slogans  with  the  phraseological  foreground in the modern advertising has been grounded.

Karpenko N. A.
The function of the proper name Juliya the P.  Zagrebelniy’s  poetic  discourse
The  article  is  devoted  to  the  analysis  of  the  concept  Juliya  that  is  distinguished  within  P. Zagrebelnyi’s  poetic  discourse.  The  semantic  elements  that  verbalize  the  corresponding  concept  and  provide  the  presence  of  the  evaluation  component  in  its  structure were defined. The attention is focused on the functioning of the proper name as  a means of the discourse organization.

Kosmeda T. A.
Pragmatik of hearing mistakes or mishearing in the situations of  pedagogical  communication
The article deals with the communicative deviations that is typical for pedagogical  communication. This problem is connected with real or imitatiive mistakes of hearing or  mishearing  and  is  motivated  by  defects  of  articulation,  speaking  and  behaviour  tacts  which are to condukt communication in right way and with programme, expected result  of communication Mishearing can be the base of some communicative game.

Lavrynenko  S. 
Lingual  conceptual  types  of  felonies  against  life  (based  on  Ukrainian  ballads) 
In the article fixed in ballad massive lingual conceptual images of folk ideas about  causing corporal damage and premeditated murder of man are presented.

Lebedenko  Ju.  M. 
The  bond  an  ethnocultural  nomen-symbol  of  "word"  and  "song"  in  the  poetry  of  Lesya  Ukrainka
The  article  analyzes  the  ethnocultural  nomen-symbol  of  "word"  and  "song",  to  determine their bond and function in the poetry of Lesya Ukrainka.

Linnikova O. V.
Negative evaluation in the metaphorical images of the concept  «truth» 
The cognitive peculiarities of the metaphoric representation of the concept TRUTH  which form the negative evaluation of the given concept are observed in the article. The  author  analyses  what  particular  metaphoric  images  bear  the  negative  colouring  and  create negative attitude to the given complex moral-ethical phenomenon.

Litvin  I. 
Contrastive  linguistic-cultural  analysis  of  idioms  denoting  emotional  state
The article provides linguistic-cultural analysis of comparative Russian, Ukrainian  and Polish idioms denoting emotional state of a person.

Lozovy  D.  V. 
Business  discourse  temporal  characteristics  gender  specifics 
Uchenye zapiski Tavricheskogo Natsionalnogo Universiteta im. V.I. Vernadskogo. Series  «Filology. Social communicatios». – 2011. – V.24 (63). – №2. Part 1. – P.377-382.  The  business  discourse  gender  temporal  characteristics  specifics  are  analysed  in  the  article,  the  business  presentation  communicants’  temporal  variability  and  the  addressee’s gender markedness are revealed.

Maslova V.
Concepts and values: the contents of meanings and their language  interpretation 
Value  is  something  that  is  very  important  for  a  person:  private  or  public  sense.  Cultural values are culturally meaningful attitudes of a person towards the world, which  stand  for  his  values  of  orientation.  In  the  article  terms  "concept"  and  "value"  are  differentiated and specified features of them are revealed.

Mezenko H.
Urbanonymy as language of culture
In the research cultural codes explicating culture marked and pragmatic significant
information have been revealed on the basis of the analysis of Slavic urbanonymy.

Moroz  O. 
Objectification  of  the  concept  CHILD  and  formation  of  the  pessimistic  tonality  in  the  XX  century  American  poetry 
The article defines the structure of the cluster concept FAMILY, suggests the frame  model of the concept CHILD and gives examples of its objectification in American poetry  with pessimistic tonality, determines connection between text’s tonality and empathy.

Naumenko  L.  P. 
Pragmasemantic  Types  of  Informative  Speech  Acts  of  the  English Speaking Business Discourse  
The  article  deals  with pragmatic  semantic  analysis of  speech  acts  of  informative  character  of  the  English  speaking  business  discourse  according  to  the  main  communicative  features:  intention,  function,  communicative  task,  topic,  felicity  condition, perlocutionary effect, time perspective and medium of the message.

Pavlovskaya  O.  E. 
SMS-communication  as  Representation  of  the  Pragmatic Level  of  the  Linguistic  Personality  of  a  Vocational  Training  College  Student 
The  article  deals  with  SMS-  communication  as  representation  of  the  pragmatic  level of the linguistic personality of a vocational training college student and includes an  analysis  of  such  peculiarities  of  SMS-messages  as  their  conversational  and  emotional  nature, usage of addressing forms and non-verbal signals

Palytsya G. S.
Methods of Description of Language Personality of a Teacher
The article deals with the peculiarities of pedagogical speech, potential abilities of  a teacher as a language personality. The structure of a language personality model and  productive aspects and methods of investigation have been represented. The following  aspects  have  been  represented:  retrospective,  prospective  and  synchronous.  Questionnaire has been analyzed as an effective method of description of a "live" speech  of a teacher.

Pikalova A.A.
The scientific works of M.Stelmah in the aspect of reflection of  the main concept-images
The scientific works of M.Stelmah were analyzed in the article. From this analysis it  was clearly that resource of key poetic concept-images of the author was folklore. The  writer’s scientific works had the influence on the formation of the main concept-images.

Plotnikova  L. 
Psycholinguistic  aspect  of  research  of  lexical  innovations 
In  article  the  mechanism  of  a  choice  and  creation  of  new  words  in  the  certain  communicative certificate is investigated. Theoretical positions prove to be true results  of  the  spent  linguistic  experiment  with  informants.  The  received  language  material  testifies to a variety of word-formation models and the means caused by features of an  individual picture of the world.

Plotnikova N. V.
Conceptual analysis methods of lingvoculturological concept
We  describeе  the  technique  of  the  analysis  of  the  lingvoculturological  concepts   suggested in this work which consists of 3 stages: 1) formation of the nominative field of  concept  and  definition  of  its  nominative  density;  2)  separation  and  description  of  the  structural elements of the concept; 3) modeling of its field structure.

Ruda O.V.
The investigation of the emotional intelligence of language students
The article is concerned with a comprehensive study of the emotional intelligence of  students-philologists.

Rudyk I.M.
Sources and features of modern political rhetoric
The article studies rhetoric in F. Bacon’s system of sciences, where it is positioned  as  a  branch  of  logic.  The  author  outlines  the  functions  and  objective  of  rhetoric  in  society,  and  argues  that  modern  political  communication  seizes  to  be  a  rhetoric  tool  becoming instead a tool for manipulating voters.

Sadova A.
Investigation of the dynamics of women's names in the beginning of  the  XXI  century 
The article is dedicated to the complex research of the phonosemantic attributes of  the proper names. The research was conducted with help of the computer program VAAL  by  comparing  the  received  estimates  of  the  computer  analyzes  with  the  degree  of  spreading the proper names in the society

Selivanova  O.О. 
Mixed  languages  in  sociolinguistic  aspect 
The  article  is  focuses  on  a  ground  of  a  mixed  languages  status.  The  main  distinguishing feature of mixed languages are considered comparatively with the types of  language  existence.  The  main  types  of  the  mixed  languages  and  their  differential  parameters are described.

Sinelnikova L. N.
Scientific legitimacy of the notion “discursive personality”
Resources of a discursive approach in the description of a linguistic personality, which  enable  to  synthesize  extralinguistic  factors  and  language  manifestations,  are  defined in the article. The main focus is the objectives of „new” sociolinguistics which  on basis of experimental techniques should describe discursive practices of informants,  practices  that  create  and  reveal  a  linguistic  personality  turning  it  into  a  discursive
personality.

Slyunina O. V.
Specific of lingual expression of the concept water in poetry by  Maria  Ludkevich  
The article focuses on the problem of the explication of the archetypical concept  water in poetical language of Maria Ludkevich. The succession of the lingual expression  of  archetypical  ideas  and  author’s  linguapoetical  interpretation  of  the  concept  are  analyzed.

Turanyna  N.  A. 
Linguistic  identity,  women  writers  through  the  prism  of  aphoristics
The  article  reveals  the  specifics  of  the  image  of  the  author's  linguistic  identity  through its language is aphoristics, reflecting the characteristic features of the writer. 

Fatjanova I. V.
Lexical-semantic parcelation of nominative unit and modeling  of  the  conceptual  structure  of  the  concept  TERRORISM  in  Modern  English 
The  article  presents an  attempt  to  model  the  conceptual  structure  of  the  concept  TERRORISM  in  terms  of  frame  semantics.  Using  semantic  analysis  of  the  lexeme  ‘terrorism’  and  other  items  naming  unit  ‘terrorism’,  it  has  been  established  range  of  items, ones that fill the frame slots at different levels of generalization. Detailed structure  of the concept TERRORISM allowed to reveal the conceptual foundations of substantive  lexical-semantic  field  of  terrorism,  set  combinations  of  units  and  its  designation  and  their interconnections within the lexical-semantic system of English.

Khalyman  O.  V. 
Speech  consciousness  of  the  nation:  conflict  between  the  categories  of  respectfulness  and  intimization  (manipulation  with  the  category  of  number)
In this article on the material of folk, artistic, epistolary, journalistic texts and data  of linguistic experiment the peculiarities of functioning of the forms of respectful plural  have  been analyzed;  observable  means  are  characterized as a  form  that  is archaized,  exits from everyday use in modern communication, in particular, it is not realized in the  projection on expressing of corresponding family relations because of the disposition to  their intimization. 

Chulanova  G. 
Outer  and  inner  structure  of  advertising 
The  article  in  question  deals  with  the  anthology  of  advertisement.  Closely  considered are items of its outer and inner structure. The article singles out and analyses  the range of verbal and non-verbal means, which promote the advertising impact on the  addressee.  Herewith  much  attention  is  given  to  the  peculiarities  of  dominant  stylistic  techniques in this type of discourse.

Sheveljova-Garkusha N. V.
Syntactic parallelism in the rhythmic organization  of  modern  american  poetic  texts 
This article focuses on revealing organization of the rhythmic and syntactic parallel  constructions of  modern american  poetic  texts.  It  is  concluded  that  homomorphic  and  heteromorphic formation principles are characterized by monotonous, trite and dynamic,  complicated rhythm respectively.

Shylyna  A.  G. 
Verbal  and  non-verbal  peculiarities  of  suggestive  influence  in  woman’s and man’s magazines (on the material of cover genre)
Verbal and non-verbal suggesthemes facilitating successful implementation  of  suggestive  impact  on  the  recipient  of  cover  genre  in  woman’s  and  man’s  magazines. Suggestion is prospectively considered as auxiliary device of linguistic and  paralinguistic consciousness manipulation of target audience.

Yuskyv  B.M. 
The  concept  of  a  law-breaker  (thief)  on  the  basis  of  paremia  material  (Galitsko-ruski  proverbs  and  sayings  by  I.  Phranko) 
The article deals with the concept of a law-breaker (thief), a representative of the  law  conceptosphere.  The  analysis  is  carried  out  within  the  paremia  language  world  picture of the Ukrainians. A number of senses of the concept characterizing Ukrainian  national culture and Ukrainian mantelity is underlined.

Yasen  A. M. 
Some  peculiarities  of  Arabic  linguistic  world  view 
In this article some peculiarities of world view reflected in arabic language have  been considered.