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Vol. 24 (63). № 2.ч.2. 2011
Social communications

Bessonova L.Ye., Segal N.A.
Policy text: metaphorical model construction of the  concept  of  space 
The  article  investigates  the  specifics  of  the  functioning  of  words  with  spatial  semantics,  modeled  binary  oppositions  on  which  formed  the  category  "space"  in  a  political text.

Ivanova  L.P. 
Familiarization  of  foreign  onims  in  Russian  linguistic  consciousness 
The article is considering the connotation of onims coming from English to Russian  linguistic consciousness. The most of them are the names of fiction heroes, in particular,  from Shakespeare’s plays.

Kassina  T.,  Prodajko  V. 
Anti-proverbs  in  post-modernist 
The article deals whith functioning of the anti-proverbs of the Russian people from  the position of postmodernist methodology.

Kelareva H. V.
Fragment of the world language picture of the modern student
In  the  given  work  attempt  to  describe  an  interpretive  field  of  the  concept  «the   lowered lexicon» becomes, and also to reveal its actual maintenance. To track, as the  investigated linguistic layer of lexicon is displayed in consciousness of youth.

Kirilova E.A.
Semantic relations of affixes morphemes with other morphemes  in  the  structure  of  compound  stems  of  dialects  (based  on  vologda  dialects) 
This  article  is  devoted  to  semantic  analysis  of  affixes  morphemes  and  their  interaction  in  the  structure  of  compound  stems  of  dialects.  Semantic  relations  of  root  affixes  of  one  from  two  semantic  centers  of  compound  word  and  affixes  relating  to  combination of these centers are separated while analyzing of these words.

Kolcova  J.  I. 
Logoepisteme  as  the  key  words  of  the  folklore  picture  of  the  World 
The article analyses the notion of logoepisteme, as a unity of cultural knowledge, in  particular – logoepistemes from russian fairy tales. Such notions as frame and reframing  are  exposed.  It  is  proposed  one  of  the  possible  explanatory  models  of  changing  from  stable  stereotypes  of  russian  fairy  tales  to  operation  of  these  stereotypes  as  logoepistemes in a comminicative area of russian native speakers.

Lanovaya  T.V. 
Foreign  words  in  the  Russian  language  (on  the  material  of  the  vocabulary  borrowed  in  the  XVIII-XIX  cc.) 
In  the  article  fate  of  lexical  borrowings  as  a  consequence  of  numerous  interactions  between Russian and other languages in the XVIII-XIX cc. is analysed.

Malyarchuk U.
Contemporary media discourse through the prism of evaluation
In  the  article  on  the  materials  of  the  weekly  "Mirror  of  week"  examines  the  implementation of the values, broadcast media.

Nagornyy  I.A.
Particle  and  speech  subjectively  modal  meanings  slavic  statements 
The  report  explains  the  status  of  modal-persuasive  cvalification  as  the  mental  operation of the subject. The foundation of cvalification are characterized here, and also  the connection of the cvalification with communicative aim of a speaker. We explain the  aim of persuasive cvalification and the sphere of its using.

Nemogay  Y.V. 
Basis  of  lexical  minimum  russian  language 
The article considered а linguistic value, criteria of selection and forming of units  of basis of lexical minimum of russian language.

Nureeva I. I.
The word as basic means of the expression of language meanings  “objectivity”,  “feature  of  the  subject”,  “number  and  quantity” 
The specialized and unspecialized means of the expression of language meanings  “objectivity”, “feature of the subject” and “number and quantity” are considered in the  article.  The  author  emphasizes  their  role  and  interrelation  in  the  system  of  onomasiologic units of the Russian language.

Semikolenova  E.,  Kashirina  M.
The  language  game  as  reception  of  the  TV  advertizing focused on man's and female audience
Usage  of  various  methods of  language  games  is  more  typical  for  the advertising  intended  for  male  audience.  Ambiguities  and  sexist  allusions  are  often  appeared  as  a  result  of  this  game,  which  is  the  consequence  of  combining  different  meanings  of  the  same word.

Semikolenova  E.,  Chabanenko  Т.
Value  Knowledge  and  Meaning  of  the
The article is devoted to the research of semantics of the comparative. Observations  show  that  realities  which  are  sacral,  vital,  social  and  moral  values  often  become  the  initial  sign  for  comparison.  These  cultural  phenomena  and  their  signs  are  fixed  in  consciousness  of  the  native  speakers  and  influence  on  the  comparative  meaning  formation.

Sidelnikov  V.P. 
Russian  language  in  new  geopolitical  and  socio-cultural
The article reviews the problems of Russian language functioning in contemporary  geopolitical and socio-cultural conditions.

Subbotina  O.A. 
Semantics  of  derived  adjectives  with  -оват-2/-еват-2  suffix  within  the  framework  of  syncretic  derivational  subtype 
The article deals with one of syncretic zones of Russian derivation on the material  of adjectives with -оват-2/-еват-2 suffix being derived within the framework of mutation  and  modification  derivational  subtype.  Functional  and  cognitive  approach  allows  thorough  studying  of  peculiarities  of  derived  adjectives  and  identifies  regularity  of  crossing of mutation and modification derivational meaning.

Sun  Jumin
The  compare  analysis  of  pragmatonims,  based  at  the  precedent  names  and 
The article is devoted to the compare analysis of crimea pragmationim, connected  with the precedent names and texts.

Khodorenko A.V.
Functions and definition of people groups names
The  article  deals  with  the  analysis  of  initial  functions  of  people  groups  names  (PGN). The definition of people groups names as a notion is supposed to be given in the  article. Different examples of the names of various people groups (leading commercial,  political, creative activities) are suggested to illustrate PGN functions.

Tsymbaljuk T. A.
Language meaning of “condition” and onomasiologic means  of  its  expression  in  the  Russian  language 
The  specificity  of  the  expression  of  the  language  meaning  of  “condition”  in  the  Russian  language  is  considered  in  the  article,  the  incompleteness  of  the  means  of  its  representation is emphasized.

Chernobrivets S.G. A
Difficult case of categorizing the sentence part of double  dependence
The  article  presents  the  examination  of  a  debatable  case  of  categorizing  the  sentence part referring to both subject / object and verb form.

Shkurko E.V.
Syntactical homonymy and the ways of its prevention
The  article  deals  with  constructions  of  bidirectional  syntactical  relation.  Peculiarities  of  “first  sight”  perception  are  analyzed.  Ways  of  avoiding  syntactic  homonymy in the modern Russian language are focused on.

Shchaslyva  N.  S.
Intertextual  elements  of  documentary  and  autobiographicalprose (on the material of D. Granin’s story ‘Zubr’)
This  article  is  devoted  to  the  exploration  of  the  category  of  proper  nouns  as  intertextual elements in the discourse of autobiographical documentary prose.

Ablamskaya  E.V.  
Expansion  of  mionectic  vocabulary  in  modern  russian  language 
In  the  article  the  socio-economic  explained  of  development  of  dictionary  composition  of  language  is  examined  on  material  of  mionectic  vocabulary  in  modern  Russian.

Balashova  I.G. 
On  Bilingual  Education  in  the  USA  
This  article  examines  some  issues  of  effectiveness  of  bilingual  education  in  the  United  States  and  identification  of  3  basic  instructional  alternatives  for  language  minority students.

Braga  I.  I. 
Social-psychology  factors  of  surzhik’s  usage  
The article focuses on the problem of usage of surzhik on the market as a situation  of spontaneous communication. Social-psychology factors determining the choice of the  surzhik as means of communication at the market are analysed.

Zemlyakova O. О.
Speaker conception in the English Corporate Blog Genre
The  paper  focuses  on  the  analysis  of  the  speaker  conception  in  the  English  corporate  blog  genre.  The  author  also  defines  the  genre  status  of  the  blog  and  investigates  the  peculiarities  of  speaker’s  choice  of  the  linguistic  means  in  the   communication process.

Kartashova  V.N. 
Formation  of  speech  culture  of  the  future  teacher  on  employment  on  a foreign  language   In  article  is  considered  the  problem  of  decrease  in  level  of  speech  culture  of  the  future teacher. Тhat is inadmissible in the conditions of a modern society. The solution of  a problem of formation of speech culture in a native language of the future expert sees in  the course of learning of foreign language.

Kolesova I.
Processes of functional-semantic divergence of lexical composition  on  an  example  of  the  historic  root  cluster  with  the  etymological  root  *-lei-   8.
In the article “Processes of functional-semantic divergence of lexical composition  on  an  example  of  the  historic  root  cluster  with  the  etymological  root  *-lei-”  by  I.  Kolesova divergence processes which affect the lexical composition of the historic root  cluster  with  the  etymological  root  *-lei-,  their  characteristics,  causes  and  results  are  analyzed.

Koltutskaya  I.  A. 
Idiomatics  of  a  youth  slang  (on  a  material  social  linguistic  questioning)  
Article is devoted a problem of a youth slang as open dynamic social subsystem of  language. As a material for the analysis the data received in a course social linguistic of  researches of 2008-2010 serves. The basic attention is given to lexical sets and semantic  characteristics of phraseological units of youth slang.

Konovalova  E.A. 
Treatment  as  part  of  Russian  speech  etiquette  in  a  multi-  ethnic  region 
The  article  describes  the  main  approaches  to  the  investigation  of  appeals.  The  situation in the poly-ethnic region is described on the basis of the experiment.

Petrochuk  O.  V.
Emotional  and  rationale  aspects  in  the  semantics  of  phraseological  units 
The  article  focuses  on  the  rational  and  emotional  aspects  of  the  evaluative  semantics  of  the  phraseological  units  in  modern  German;  is  dedicated  the  foundation  and character of the rational and emotional evaluation, is analyzed object and subject of  the meliorative evaluation.

Ponomarenko  I.N. 
Norm  in  modern  linguistic  situation 
In modern Russian the concept of norm is being changed together with the change  of communicational conditions and traditional estimation of the standard language. 

Svidruk H.
Linguistic means for creation of traditional and new stereotypes in  modern  female  prose  
This article deals with gender analysis of the main heroes in the texts of modern  authors. The attention is paid to the traditions and innovations in description of man and  woman. It is also mentioned that the new active, talented and strong heroine, who can  protect herself, appears in the modern Ukrainian literature.

Strebul  L.A. 
Structure-semantic  modification  of  one  type  rated  in  the  communication 
One  of  the  most  spread  layers  of  onomastic  space  –  the  names  of  higher  educational establishments is analysed, their structural-semantic organization is defined.

Khrutskaya  N.V.
Some  reasons  for  russian  stratum’s  language  culture  level  degradation 
The article deals with Russian stratum’s language culture level degradation. The  author consider that main reasons are language vulgarization, increasing non-normative  various  variants  quantity,  incorrect  and  often  insensible  foreign  words’  usage,  slang  dissemination.

Bakulina N.
Conceptual design principles of competence-oriented textbooks for  primary  language  learning  Hebrew  and  other  languages  of  ethnic  minorities  in  schools  with  the  Ukrainian  language  learning
This  article  describes  the  conceptual  design  principles  of  competence-oriented  textbooks  for  primary  language  learning  Hebrew  and  other  languages  of  ethnic  minorities  in  schools  with  the  Ukrainian  language  of  instruction:  basic,  principles,  methods, functions and criteria.

Bobyl S.V.
Formation of the intercultural competence of the foreign students in  conditions  of  cultural  environment 
In article the directions of formation of the intercultural competence of the foreign  students training in higher educational institutions Ukraines are considered.

Devel  L. 
Competency  approach  in  bilingual  English-Russian  lexicography 
Competency approach is described here at the level of up-to-date mega-, macro-,  microstructuring bilingual English-Russian dictionaries.

Kozireva N. Yu.
About organization of independent work of foreign students at  preparatory department
The  article  deals  with  the  independent  work  as  a  part  and  parcel  of  teaching  Russian as a foreign language at preparatory department; several possible forms of its  organization are suggested.

Martinyuk  A.Ya.
On  the  content  of  intercultural  communication  in  the  educational  process  of  secondary  school
Educational system has an essential role in the development and maintenance of  cultural heritage, language and competence.

Merkitskaya  S.  M.
Speech  and  mental  task  as  an  effective  method  of  organization  of  bilingual  teaching  of  subjects  of  methodic  cycle  in  pedagogical  higher  school 
The  article  deals  with  the  investigation  of  methodic  ways  of  solving  speech  and  mental tasks in bilingual teaching of subjects of methodic cycle. The characteristics of  stages  of  educational  activity  in  formation  of  professional  Russian-Crimeantatar  bilingualism of future teachers.

Mozgovoy  V.,  Vergazova  L.
Practice  of  teaching  Ukrainin  in  context  of  the  theory  of  national  language 
In the article authors consider functional aspects of studying Ukrainian in context  of the theory of national language in comparison with tradional methods, which don't  correspond with the real condition of languages in Ukraine.

Mozgovoy V.
Methods of teaching Ukrainian and language reality
In the article author consider reasons and consequences of inadequate methods of  teaching  Ukrainan.  There  are  propositions  of  its  perfection  as  existing  methods  don't  correspond with the real national and lingual situation in Ukraine.

Natalich  O.  I. 
The  system  of  using  of  speechthinking  tasks  in  the  training  students  to  work  in  a  bilingual  condition
This article discusses the methodological feasibility of bilingual education through  the use of methods of solving speechthinking tasks in teaching disciplines of methodical  cycle.

Sheremet O.V.
Comparative exercises in forming articulatory habits of English  speech  in  conditions  of  bilingual  teaching  in  primary  schools 
The  article  is  devoted  to  the  problem  of  forming  articulatory  habits  of  English  speech  in  the  conditions  of  bilingual  teaching  in  primary  schools.  It  also  deals  with  comparable exercises in forming these habits according to the stages of this process.

Yashchenko T. A.
The principles of the construction of the text-book “Lingvo- cultural  studies”  (for  foreing  students) 
The article deals for the conception of the new author's text-book “Lingvo-cultural  studies”. The text-book is intended for foreign students-philologist and is directed for the  forming of their lingvo-cultural studies competence.

Yayaeva  A.  M. 
Aspects  of  the  study  of  the  Crimean  Tatar  language  in general educational establishments of the Crimea
In  this  article,  on  the  example  of  Crimean  Tatar  people  language  studying,  the  problem of realization the constitutional rights of citizens to learn their native language  in schools of general education of Crimean Autonomous Republic are examined

Yayaeva  N.  M. 
Analysis  of  school  curricula  and  textbooks  on  the  issue  of  development  Crimean  Tatar  dialogic  speech  fifth  grade  pupils 
The  article  deals  with the  problem of  development  and  improvement of  language skills of  the  fifth  form  pupils. The  analysis  of the  program on  the  Crimean  Tatar language  is  presented.  The analysis  of a  textbook on  the  Crimean  Tatar  language on the subject of research is described.

Varich M.
An argumentation is in texts of journalists: dialog with a reader or  manipulation  consciousness?
In  the  article  deals  with  complex  research  of  journalistic  articles  with  different  argumentation. In particular, logical moral, ethics argumentation is studied in article.  Specific  of  contemporary  readers  is  taken  into  consideration.  Historical  and  social  factors which caused the development argumentation in journalistic articles have been  regarded.  Influence  of  arguments  is  studied  on  forming  of  public  opinion  and  on  separate  individuals.  It  is  also  that  there  political  course  of  the  state  and  the  newspaper’s articles. The article deals research of role of arguments in publicity texts.  In journalistic texts studied an argumentation from pages of 3 newspapers – 2 bilingual  and 1 unilingual.

Gvozdyev  V. 
M.  Internet  as a  key factor  in the  new information  space and  transformation of the media audience
This  article analyzes the  most significant changes occurring  in  information  space and mass audience under  the  influence  of the  Internet  in  the  context  of  globalization.

Golodnikova  Yu.  A. 
Gastronimic  culture  of  the  media  epoh  in  the  magazine  “BREADSALT” 
The  main  attention  of  the  article  is  centered  on  the  research  of  the  gastronomic  culture representation in the magazine “BreadSalt”. The aim of the research is the study  of gastronomic reflection models developing in the multimedia culture conditions. 

Guzenko S. V.
News’ notices of web newspapers: the syntactical characteristic
In  the  article  the  author  analyses  the  syntactical  features  of  news’  notices  of  the  Ukrainian  web  newspapers,  allocates  stylistic  means  of  sense’s  condensation,  accentuation of the necessary information.

Kovalevskaya V. A
«Krymska svіtlitsya» newspaper as an example of the edition  information  policy 
This article analyzes the basic approaches to the forming of the edition information  policy

Kondratskaya  V.,  Zhilinskaya  J.
Journalistic  investigations.  Transformation  of  genre 
Authors  examine  the  terms  of becoming  of genre  of  journalistic  investigations  in              Ukraine. In the article the tendencies of creation of Centers of journalistic investigations  are analysed in the different regions of Ukraine, system of relations between power and  medias, and also efficiency and effectiveness of investigations in different MASS-MEDIA.

Kuznetsova T.
The role of the author in creation of the media’s axiosphere
The article deals with the role of the author in creation of the media’s axiosphere. 

Kutuza N. V.
Slogan as the main suggestive component of a political campaign
The article is dedicated to a political advertising slogan as a powerful suggestive  component of a political campaign. The factors that promote memorizing and the rise of  the suggestive potential of political slogans have been found.

Maslennikov I. S.
The function of establishing contact feedback in a polemical  discourse 
The article is devoted to the study of the function of establishing contact feedback  that corresponds to structure and semantic component of polemical discourse of print  media aimed at finding a solution to an urgent problem.

Mashchenko A.P.
The Boiling Problem of the Crimea (Separation of the Black  Sea  Fleet  seen  with  New  York  Times`  Eyes) 
An  article  analyzes publications  by  The  New  York  Times  covering  the  Black  Sea  Fleet which were released during 1992 – the first year after the collapse of the USSR.  The article shows a constant interest of The New York Times in the Crimea, systematizes  edition  publications  telling  about  the  Crimea  and  the  Black  Sea  Fleet,  and  explains  reasons for interest of The New York Times in the fortune of the Crimea and the Black  Sea Fleet.

Pokhvalitova-Zamilova  M.  E.
The  principles  of  linguistic  manipulation  (by material  of  pre-election  campaign) 
The article deals with the question of linguistic manipulation in the political text. To  analyze the texts of the slogan of pre-election campaign. Defines of strategies and tactics  of linguistic manipulation.

Ryumshina  Ju. 
Social  communication:  regarding  the  journalist’s  responsibility  for  citizens'  right  to  information
Research paper raises the trend of increasing violations journalistic ethical norms  and using manipulative technologies in the creation of the journalistic product. 

Skulenko M.
Psychological bases of propagation
In article psychological bases of propagation are studied.

Smetanina  М.О. 
Specificity  of  media  education:  Orthodoxy  and  feature  оf  materials  in  the  media 
The article exposes the feature of illumination of theme of Orthodoxy in informative  space  of  Crimea,  examines  the  thematic  variety  of  the  proper  materials,  features  of  orthodox journalism.

Stekolshchikova  V. 
Mass  Media  Interpretation  of  Allegory 
Imaginative basis  of  mass-media  language,  which  is  achieved  through  the  use  of  metaphorically-allegoric constructions and directly influences the efficiency of modern  media-text and, as a result, is the inalienable component of emotional raising of readers,  is considered in the article.

Surgan  M.  A.
Specificity  of  forming  of  the  mart  of  printed  mass-media  for  young people in Ukraine
The  article  deals  with  the  problem  of  definition  of  concept  “youth”  and  identification of specific characteristics of young audience, that predetermine structure  and peculiarities of functioning of the mart of youth printed mass-media in Ukraine.

Shmyga Ju. I.
The role of motivation in the creation of the TV advertisement   messages 
The article is dedicated to the investigation of the role of the rational and emotional  motives in the home TV advertisement. It emphasizes the importance of the emotional  component in the creation of the modern advertisement messages.

Yuksel  G. 
Crimean  tatar  handwritten  press
The article describes such a rare phenomenon in the history of journalism as the  Crimean Tatar handwritten press in the first quarter of the twentieth century. The author  introduces for scientific use data on the manuscript edition «Nenkedzhan» (1922).

Arkhipenko  L.  M.,  Kazymyr  I.  I. 
Homonymy  in  Ukraininan  economic  term  system  as  a  display  of  language  sign  asymmetry 
The  article  deals  with  linguistic  analysis  of  lexical-semantic  process  of  homonymization in Ukrainian economic term system.

Bych  N.  W. 
Lexical  antonyms  in  poetry  of  Lina  Kostenko 
In article lexico-semantic features of the antonyms chosen from poetic products by  Liny  Kostenko  which  are  characterized by  morphological  and  semantic  principles are  considered.

Gnatyuk A. V. 
Explicating doubt in nominations of oculesic kinemes
The  article  presents  a  research  on  explicating  doubt  in  nominations  of  oculesic  kinemes  in  successive  explicit  and  disrupted  explicit  verbalization.  The  study  is  performed on the basis of English-language contemporary fiction discourse. During the  investigation  we  determined  the  interdependence  between  the  level  of  doubt  explicativeness  and  quantitative  disruptive  index  of  the  discursive  space,  where  the  oculesic kineme is nominated and explained.

Golovyna V.
The art space verbalization in the poetry of Y. Andruchovych
The  article  deals  with  the  language  ways  of  expression  of  art  space  in  Y. Andruchovych’s poetry. The comparison of art space structure will be carried out in  connection with lexical and semantic ways of realistic, urban, ideal space expression  and  different  phenomena  determined  it.  The  questions  on  traditions  and  innovation,  dynamic of development of a language image of the world at the poet are examined.

Hudyma N.V.
The functioning of borrowed personal names in the lexical system  of  modern  Ukrainian  language
The article shows the stock of borrowed words which denote personal names. The  author  has  made  the  lexico-semantic  classification  of  corresponding  lexical  units  according to the sphere of their usage, delineated the structure of borrowed words and  analysed their functioning in Ukrainian postmodern prose (using the works of L. Deresh,  S. Zhadan and I. Karpa).

Gurko O.V.
Functional features of metaphor in the poetry of Oleksandr Oles
Functional types of metaphor in the poetry of Oleksandr Oles are examined in this  article. Individual-authors metaphors for expressing similar component features (noun,  verb and adjective) and structure (simple, double, complex and detailed metaphor type) are considered.

Daky  O.  A. 
Lexico-semantic  transformation  of  words  in  the  sphere  of  floronomination  (on  the  base  of  south-bessarabian  subdialects)  
The  article  deals  with  lexico-semantic  transformation  of  words  in  the  Ukrainian  South-Bessarabian subdialects. The bulk of attention is given to semantic models and the  repertoire of floronomina formed by this method.

Danylyuk  N. 
Oriental  Borrowings  in  Ukrainian  Language 
The aim of the article is attempt to explain how the Oriental people which occupied  and  still  occupy  Ukraine,  and  their  languages,  influenced  the  Ukrainian  lexis;  to  determine from whom and in what periods of the development of the Ukrainian language  it adopted a majority of its Oriental borrowings.

Kovalenko  B. 
Linguistic  features  of  early  stories  by  M.  Kots’ubynskiy (according to the materials of autograph heritage)
In the article the language features of early not published within the authors life  time stories such as “21 Hrudn’a, na vvedeniye” and “D’ad’ko ta titka” are analyzed.  The material, which was used for the research, were the autographs of the texts, which  provided a possibility to make wider the list of language features of writer’s style, which  is specified in the “Course of Ukrainian literary language”.

Kuzmych  O. 
Lexical  means  of  humor  in  the  language  of  ukrainian  magazin  «Perets»  (homonyms,  antonyms,  synonyms)  
The  article  deals  with  the  lexical  means  of  humor  in  the  language  of  Ukrainian  magazine  «Perets».  The  examples  of  comic  explanation  of  homonyms,  antonyms,  synonyms analyzed. Semantic groups of homonyms and contextual use of antonyms and  synonyms as the means of humor are considered.

Levun N., Stepanenko O.
Word-formative family of words with the top somatic  element  heart  in  the  ukrainian  language 
The  analysis  of  word-formative  chains  and  paradigms,  forming  the  structure  of  word-forming  family  with  its  top  or  peak  element  “heart”  is  carried  out.  The  accompanying  potential  of  the  top  or  peak-word  and  its  realization  in  the  derivative  unites are also shown.

Marchuk  L. 
Verbalization  of  conception  of  gradational  world  creation  in  ukrainian  language 
In Ukrainian language the verbalization of hierarchical gradational structure of the  world (in all spheres) is provided with core lexical units (usual), which are reproduced  by  separate  parts  of  speech,  semantically  consonant  with  null  (the  beginning)  on  the  gradational scale; peripheral lexical units (usual or occasional), which reflect the grade  of structure, development, changing of living and abiotic organisms, feelings, features,  actions etc.

Melekestseva N. V.
Some aspects on the question of the semantic classification  of  the  predicates  of  presence  /  absence  
It  has  been  made  an  attempt  to  find  out  the  peculiarities  of  the  predicates  of  presence / absence, to define the semantic criterion of their classification. The semantic  types of the predicates of presence/absence and the means of their expression in modern  Ukrainian language have been analysed.

Mitrokhina  L.  M.  Razumeyko  M.  S. 
Abnormal  phenomena  of  the  Modern  Ukrainian  Language  in  Mass  Media  (on  the  Level  of  text  grammar) 
Texts  of  electronic  mass  media  (radio  and  television)  are  analyzed  in  the  article  from  the  point  of  view  of  their  compliance  with  the  norms  of  the  modern  Ukrainian  literary  language.  A  number  of  recommendations  that  facilitate  the  level  of  speech  culture in modern Mass Media are suggested.

Morozova A. А.
The formal structure of terms of obstetrics and gynecology
In article unicomponent terms of obstetrics and gynecology from the point of view  of  internal  structure,  as  well  as  multicomponent  terms  of  the  same  terminological  microsystem considering their grammatic structure are investigated.

Nikulshina T. M.
Irreality in Linguistics: Modern Tendencies 
The  article  reviews  current  linguistic  approaches  to  investigating  irreality.  The  major ones are suggested and analyzed. The advantages and disadvantages of presented  approaches are reflected. The perspectives of further studies are outlined.

Pidgorodetska  I.  Y. 
The  structure  and  composition  of  the  lexical  units  with  semantics  of  positive  aesthetic  estimation 
In  the  article  lexical  units  with  semantics  of  positive  aesthetic  estimation,  abstracted from fiction texts for children (2nd half ХІХth – beginning ХХth centuries) are  considered.  Their  structure  and  semantic  constituents  are  characterized.  The  comparative analyse of their component composition is realised.

Salionovych  L.  M.
Functions  of  precedent  texts  in  I.  Franko’s  epistolary  
Article  deals  with  the  epistolary  genre,  appropriate  to  I.  Franko,  in  particular,   precedent texts in his letters to men and women are examined in the aspect of gender  linguistics  problems.  The  phenomenon  of  intertextuality  in  I.  Franko’s  epistolary  discourse is considered to determine functions of precedent texts.

Sakharova  O.  V. 
Modus  reminiscence  as  the  representation  of  the  linguistic  personality
The article is dedicated to the means and function of the modus reminiscence in the  process communicative of people; zeir correlation with the communicative programme  and dominanting personal characteristics are analyzed.

Tereschenko  E.  S. 
The  functioning  of  appeals  in  the  language  of  works   of I. S. Nechuy-Levitskiy
The  article  is  devoted  research  of  leksiko-grammatic  and  stylistic  description  of  appeals  in  the  stories  of  I.S.  Nechuy-Levitskiy  «Kaydasheva  sim’ya»  and  «Mikola  Dzherya».

Сheremskaya  O.S. 
Problems  of  terminologic  standardization  in  the  economic  sphere  today 
In  the  article  the  main  problems  and  specific  features  of  terminologic  standardization in the economic sphere is presented.

Shvachko S.O.
Linguacreative Lacunatic Phenomenon in Language and Speech
The  article  in  question  deals  with  the  major  categories  of  lacuna,  its  adherent  notions of ellipsis, implication, silence.

Shcherbachuk L.F.
Conceptualization of SIN in the phraseology of the Ukrainian 
The  article  analyzes  the  specificity  of  the  objectification  in  the  concept  of  SIN  in  a  phraseological  space  of  the  Ukrainian  language.  It  is  determined  that  the  studied  phraseological units conceptualize moral and ethical standards of the Ukrainian people.

Ignativ N.
Peculiarity of the narrative structure of the reminiscencies «The Old  Valaam» by I.S.Shmelov
Peculiarity of the narrative structure of the reminiscencies «The Old Valaam» by  I.S.Shmelov  is  considered  in  this  article.  The  emphasis  is  made  on  the  specifik  interaction  of  cpecial  forms  of  narration  in  autobiographic  prose  of  the  author.  It  is  pointed  out  that  the  author  adresses  the  reader,  introduces  the  fragments  of  his  first  publication devoted to pilgrimage to Valaam.

Kobyakova  I.K. 
Authoritative  humorous  utterances:  structural  and  semantic  properties   
The article in question deals with authoritative humorous utterances: structural and  semantic properties, distinguished features of nontypical texts and their taxonomy.

Korchevskaya  O.
The  phenomenon  of  Russian  Europeanism  in  the  literary  criticism of the Russian emigration of the first wave
The article studies the reflection of the ideas of Russian Europeanism in the literary  and aesthetic conceptions of the Russian emigration.

Lazaridy  M.I. 
The  Greek  theme  in  the  works  of  J.Brodsky  (with  the  reminiscences  from  Homer) 
The article is devoted the problem of patriotism (on the material of the poetry of  J.Brodsky and “Odyssea” of Homer).

Minaeva E., Ponomaryeva T.
Modern visual poetry: in search of the ineffable
The article deals with some particularity’s of modern visual poetry. Following are  prospects of development of modern visual poetry.

Poleghaeva T.V. 
Concept of «silent scene» in the Gogol`s comedy «Auditor»
The article shows the effect of aposiopesis, its part and place in the Gogol`s comedy  «Auditor». Here is some point of view of the investigators about the significance in the  work of the plot, culmination, denouement and the result.

Romanyuk  L. 
Todos’  Osmachka’s  individual  poetic  style
The  article  deals  with  the  dominants  of  T.  Osmachka’s  poetic  language,  the  peculiarities  of  the  authorship  interpretation  of  traditional  images  possessing  metaphorical and symbolic semantics.

Shugaeva V. G.
On the question to genesis of genre the menippea
The  article  is  about  Bakhtin's  concept  of  such  kind  of  genre  like  the  menippea,  which is based on the ancient Menippean satire. During the analyzing of «Satyricon» by  Petronius and «Metamorphoses» by Apulej this research represents all features of both  genres.