Mass-media in the system of sozial communications
The article examines peculiarities of harmonic development of journalism in the system of social communications from theoretical and applied perspectives.
“Point of view” as a materialization of the category “author’s image” in the discursive and textual implementation and as a description unit for this category
The article shows how the journalist’s point of view in a specific interpretation is materialized in one or another specific implementation in the emotional and estimative perspective which naturally combines the specifically perceptional principle and the discursive analytical principle in their contents and formal variety.
Multimedia, new sycretizm and mass culture
In this article principles of multimedia content formation on the ground of rating Ukrainian portals «ukr.net» «bigmir.net», «online.ua», «I.UA» are considered. The nature of semiotic communications which is based on satisfaction and formation of secondary requirements of the person have been analyzed, process of transformation of journalistic creativity in the mass culture context has been shown.
Philosophy of postmodernism communication in “Тhe notes of Ukrainian madman” of Lina Kostenko
In the article the communicative elements of postmodernism one of the most resonant works of Lina Kostenko “The notes of Ukrainian madman” are analyzed.
Environmental problems as a modern trend in the current social communications
In the article the characteristic of modern global information society is resulted, the role of social communications and mass media in it as a tool of realization of interaction between different means of society is disclosed. It is established that the ecology and ecological thinking became an integral part of life of the modern information society.
The study of content of the business press
The article deals with how the business press covers certain topics, what are the differences in presenting information by various publications.
Edutainment as communication strategy
The article is devoted to communication media strategy – edutainment (Strategy Education-Entertainment)
Zrazhevskaya N. I.
The modern media culture as a compensating factor in social problems from the perspective of cultural studies
The article posed the problem of modern media culture as a compensating factor of social problems from the perspective of cultural studies. The relevance of cultural studies is that they are trying to uncover the role of media in the present and predict the future, save from mistakes and wrong policies in the field of media culture.
Composed idea «communication» as systematic problem of course «Тheory and history social communication»
Idea «communication» is showed as eightmembers system unity.
The psychoanalytic approach to the mass communication process modelling
The article considers the possibility of additional (psychoanalytic) criterion introduction for four universal models functioning confirmation in mass communication.
Manakin V.M., Manakina N.M.
On the problem of national styles of communication
The paper devoted to national style of communication in terms of diversities depended on ethnic world-views, customs of communication and social behavior, and defining specific of Ukrainian communicative style.
Novikova T. YU.
Cross-cultural communication in the multiethnic Crimea: what connects and brings together all communication participants?
The article reflects on the question of how to make use of the educational potential of the multicultural environment in The Crimea. Present-day aspects of the training of language teachers in connection with cross-cultural communication are discussed.
Moral norms are in the communicative theories of J. Habermas and К.-О. Apel (on the basis of news from «Korrespondent. net»)
This article covers moral norms in the theories of two philosophers: communicative action of J. Habermas and philosophy of communicative concord K.-O. Apel. On the example of news possibility/impossibility of application of opposite views of philosophers on the norms of public morality is illustrated.
Rudnitskaya G. V.
The characteristics of the international information in the context of the global communication process
The international information phenomenon in the context of the global communication process is under consideration, its role and the main characteristics in the international information exchange are analyzed.
Regional features of the national television space
Analyzed regional television space Luhansk region in terms of its establishment and functioning of the national system of social communications. Considered a possible way of further development of regional broadcasters in the light of the prospects for integration and introduction of new telecommunications technologies.
Abiding information norms in newspaper texts
The article clarifies the understanding of informational norms of editing during text editorial analysis. Abiding information norms of journalistic texts editing described in connection with manifestation of the properties of journalistic information.
Formation of the urban environment of small industrial city media
The authors examine occupational exposure the City Press on the formation of urban socio-cultural environment of small town. Determine the pattern between quantitative and qualitative composition of the media and their influence upon the minds of residents.
Differentiation of social-communication technologies
Research is devoted the selection of criteria of fork of social-communication technologies after conception of inmutation society.
A paradigm of social space is in the system of mass communications
In the article outlined scientific paradigm of social space and developed teoretiko- methodological going near the study of mass communication. The analysis of structure of social space is done, the field concepts are examined, in particular, fields of journalism, concept of the symbolic system.
Computer facilities in genre system of tv journalism
In the article the original findings of graphic vividness are systematized in informative, analytical and artistic-publicism televisional genres and their varieties.
The preconditions of institutionalizing socially important media
The article dedicated to identifying the preconditions of institutionalizing socially important media.
The aborigan people of the Crimea and the globalization calls (social-communicative aspect)
The article deals with the answer which the ethnic journalism of the small
nationalities can give on a globalizations call (on the example of Crimean tatarian,
Krymchaks and Karaites mass-media).
Varinskaya A., Gnot V., Polupanova N.
Publicity text representation in heading
The article concerns the problems of the publicity text representation in the headings. Analyzed are methods of their effective use.
The role of social communication in the formation stereotypes of mass consciousness
This article is devoted the problem of motivation of interpretation of socio-political facts in facilities of mass communications. The analysis of modern political diskurs is in- process carried out, places in him motivations of different task forces.
Modern concepts of conceptual interpretation of «discourse» in social communications
The article analyses the origins of the «discourse» concept, depicts the levels of its transformation in the second half of XX – early XXI century; establishes discourse types. In the study different approaches to defining discourse within the framework of (theoretical) journalism are systematized; patterns of the discourse functioning in modern science are established.
The Language of “the fourth power” and the ways of its improving: language competence of journalist and reader
The article deals with the peculiarities that are typical for modern newspaper language. This language has some features such as emotions and expressiveness and desire to show widely the social needs of the society, show violations in language rules, liberalization and democratization of the language. There appeared a need to make the typology of Ukrainian journalist personality and also Ukrainian reader to improve journalist competence.
Kuznetsova T. V.
Sense as a means of updating the estimates of mass-media text
This article discusses the meaning of evaluation as a means of updating the text, as well as the expediency of concept study in a study assessing the mass-media material.
Putrashyk V. I.
Functional and stylistic resources оf dialectisms in the headlines of contemporary newspaper of Transcarpathia (based on newspaper «Staryi Zamok «Palanok»)
Linguistic, stylistic and expressive opportunities of dialectal vocabulary in newspapers headlines, place and role of dialects in ethnic peculiarity of Transcarpathia are analysed in the article.
Innovative processes in the sphere of functioning of the adjective in the modern Ukrainian media text
The article considers innovative processes in the sphere of functioning of the adjective in the modern Ukrainian media text. Communicative and pragmatical potential of the grammatical categories of the adjective in the Ukrainian language has been analyzed.
Serebryanskaya L. M., Marynokha N. M.
Antique phraseological unites in the language of modern press
The article deals with functioning of antique phraseological unites in the language of modern mass media. It is based on the texts of the newspaper The Day. The article focuses on stylistic features, etymology and modern transformation of idioms in the new context.
The role of metaphors in the publicist discourse
The article investigates the role of metaphor in forming public opinion. Particular attention is paid to the argumentative and affecting the functions of metaphor in the mass media.
Ternova A. I.
Text components of television material
Media text as a component of television product. In the article Synthesized audiovisual object television communication, what belong to same categories media texts were considered in the article. We defined a specific of text communications as one of the basic components product of CRT activity and analysed they varieties are in televisional material.
Linguistic play in the discourse of modern newspaper: actualization of grammatical meanings (on the example of grammatical meaning of masculine gender)
One of the mechanisms of the linguistic play in the discourse of modern newspapers on the example of metaphorized usage of grammatical meaning of masculine gender (in the construction someone (noun of masculine gender) in a skirt) has been described in the article.
Lexical and stylistic features titles in modern Ukrainian print media
The article analyzes the lexical and stylistic peculiarities media text’s titles of modern Ukrainian print media
Construction technology developments in the context of social communication in education
Special events in the context of social communication sphere of education is the responsibility of the PR and event-driven technologies are the actual design used to project a positive image of educational institutions and bringing them to public attention.
Discussions about bilingualism in the Ukrainian newspapers as a method of forming of national values
The article describes the language situation in the modern Ukrainian press. In particular, we describe the discussions of journalists and public men about language situation. Influence articles of journalists are studied on forming national values and linguistic preferences of readers.
Galich V. M.
Volodymyr Selivanov's mini-essays as an express on of tendencies of mass consciousness intellectualization
The problem of postmodern portrait creation in modern essay, modifications of its structural and content particularities, traditions and innovation of narrative model are studied. The original nature of V. Selivanov's mini-essays is proved and the phenomenon of stereotype in essayistic way of thinking in social communication is revealed.
Gurbanskaya A. L
The image of journalist in social, communicative and artistic perception of V. Drozd (semantics and functions)
In this article ideologic and sense interpretation of moral and ethical nature of a journalist by V. Drozd is highlighted. Conception of different types of this image in the view of stylistic pattern of the writer’s artistic career is studied. Introspection of world outlook is predetermined as a specific essential quality of artistic discourse of Drozd- writer.
Concept woman in P. Zagrebelnyi’s discourse (on the journalist’s interview with the writer)
Means of the language representation of the cultural component of the concept woman were singled out from the interview with P. Zagrebelnyi and considered in the article. Attention was paid to the potential of the discourse for preserving and forming the Ukrainian’s cultural values that become possible by virtue of the journalists’ professional activity.
Kravchenko E. L.
Evolution of the Ukrainian national idea in the works of Taras Shevchenko and Ivan Franko (based on journalism S. Petliura)
According to S. Petlura's social and political journalism the evolution of the national idea from T. Shevchenko's belief in people's power to I. Franko's confidence in the future of Ukrainian nation, that contains the potential for the making of the behavior directions and formation of the person as the member of the nation, is analyzed in the article.
Interpretation of civilization values in the publicist works of U. Eco
The article speaks about writer’s stand on moral principles of society development, formation of consolidated Europe, and also his critics towards the government populist demagogy. In the meantime, a special stress is placed on the topical particularities of U. Eco publicist works, his abilities to abandon political accounts of the conflicts, and concentrate on the discussion of different reasons for the manifestation of power.
Children's authorship in the system of social communication
This article examines the phenomenon of children's authorship in the modern social communications; the reasons for the selection of authors-children in a separate group of communicants are defined. The obstacles to research children's authorship, which influenced the lack of previous scientific work on authors-children, are considered.
Ideology and aesthetics of photo album’s devoted to XXI century Crimea
The article represents an extract of research devoted to sociology of visual communication. The author’s interest is aimed at analysis of ideology and aesthetics of 21 century Crimean photo albums’ visual concepts. The hypothesis of the research is related to the researcher’s idea of the integral image of Crimea artificiality,
predetermined by Soviet approach to it photographic image.
Gorbenko I. F.
Function of Zaporizhzhya publishing and printing organizations
The article reviews the main aspects of publishing and printing enterprises of Zaporizhzhya. In particular, the attention is paid to characterization of the typology of periodicals, publishing and printing services of the analyzed structures.
The pragmatic aspects of title self-editing in O. Gonchar’s creative worshop
In the article on the materials of O. Gonchar’s author corrections the pragmatic aspects of title self-editing (in particular the methods of title symbolization in the writer’s novels) were disclosed.
Mykola Zerov – an editor and publisher
In the article a little-known aspect of activity of Mykola Zerov – the leader of Kyiv poetical group – is elucidated, his editorial and publishing work in 1910-30-ies. Particularly, his participation in many magazines and publishing houses, in organizing and editing of fiction, poetical, scientific and translated editions is investigated.
Plekhanova T. N.
Presentation of books production in zaporozhye region
In article analyze features, tendencies and main types of presentation of book production in system of publishing management of the Zaporozhye region.
Sydorenko O. O.
Pioneers issues of the young generation upbringing (publications of the magazine “Oktjabrskije wshody / October’s young grouth”)
The article deals on the publications of the magazine “Oktjabrskije wshody / October’s young grouth” (Kharkiv, 1924-1930), that realized the basis of the young pioneer’s duties.
Key events of becoming of publishing practice on Mykolaiv
In the article the history of origin and becoming of publishing business in Mykolaiv, appearance of printing-houses and their development are analysed.
Book publishing of Mykolayiv: history and prospects
The history and the current state of the book publishing in Mykolaiv is investigated in the article. The author pays attention to the publishing problems at and to prospects of the development of book publishing.
As editor in libraries for youth (for example, the State Library of Ukraine for Youth)
The article deals with the peculiarities of the role and place of the editor in libraries for youth.
The model of oral genres of presidential PR-communications
The article deals with genre specific of oral PR communications of political leaders. Offered the model of oral PR-genres based on the analysis of genre-created factors.
Davidchenko T. S.
Influence the effectiveness of television advertising on children's audience
This article examines the main aspects of the performance impact of television advertising on children's audience, summarized the main ideas of experts about the fact that to be effective "child" advertising, paid attention to the psychological aspects of child perception of advertising images.
Hypertext’s format of Internet-advertising
In this article the usage and the effectiveness of the hypertext and it’s usage in the modern advertisement industry. The main principles of banner advertisement are enlightened as a modern kind of hypertext’s advertisement.
Platonova A. V.
The factor of «seasonaliti» advertisment in rating mass-madia of Crimea
In this article we study the guestion of existence (absence) the factor of «seasonaliti» advertisment in rating socio-political and informanive publication of Crimean peninsula and degree of its usage by crimean advertisment makers. Also we estimate the question of topical advertisment datas in crimean mass-media and its independence from the factor of season.
Rational and emotional components in modern advertising myth and peculiarity of advertising image
The article is devoted to study role and peculiarity of realization and synthesis of rational and emotional components in modern advertising myth and to define of basic functional parameters of advertising image in it’s comparison with artistic and informational images.
Emotionally-estimative attitude of the Ukrainian youth to the TV- advertisement
The article is dedicated to the investigation of the Ukrainian young people’s attitude to the TV advertisement. It examines the peculiarities of the perception and the main features of the TV advertisement, which make it more attractive for the young people. The article emphasizes on the importance of the positive public attitude to the TV advertisement, as it makes the adoption of the proposed behavior patterns easier.
Shumytskaya H.V., Vyshnevskaya N.I.
Domestic “online Jeans” as an illegitimate tool of interaction between PR-structure and mass-media
Article is devoted to online distribution contract materials (so-called "online- jeans") as an illegitimate means mediarelations. Results of the monitoring contract PR- materials in high-quality Ukrainian Internet publications "Korrespondent.net" and "Ukrainian week" attracted to the analysis.
Georgijewskaya V. V.
Formation of the periodicals for advertising and reference in Tavria province (ХІХ – the beginning of the ХХ century)
The article deals on the conditions and peculiarities of development of the periodicals in Tavria province dedicated to advertising and reference. The content of such newspapers, published in Bahchysaraj, Sevastopol, Jalta, Simferopol at the end of XIX and at the beginning of the XX centuries is analyzed.
Mutual influence of artistic and publicistic discourses (on the base of the examples of regional periodicals)
The questions of urgency of discourse approach to the analysis of the text and modern approaches to a definition of concept of a discourse and a discourse-analysis are considered in the article. Structural peculiarities of interaction between various types of discourses are revealed. As an example for studying the interaction and the discourses interference the analysis of the use of artistic text in journalistic materials of modern periodicals of Vitebsk region is put.
Ways of author representation of journal content
The article explores ways of author representation. It studies factors influencing a form of an author representation. A typology of authors of journal content is offered as well.
Romanyuk N. V.
Typological features of Zaporizhzhian children’s periodicals
The article discusses the basic typological features of children's periodicals of Zaporizhzhya. The attention is paid to relationship with reader, purpose, thematic content, genre features of texts of children's periodicals.
Snizhko O. S.
Article as method of actualization of problems and ways of their decision
In the article the attempt of analysis of literary and critical inheritance is done V. Vinnichenko. In particular, the genre of the article which is the method of actualization of row of problems and lineation of ways of their decision is examined.
Sushkova O.M., Sadovnikova O.P.
The problem of ecology on pages of newspaper «Sumy and sumchany»
The article deals with essential problems of ecological situation in local mass- media. It focuses on their place and role on pages of the newspaper.
Creative journalistic competition as the professional exam for entrants
This article dwells on the problem of organization of the creative competition in journalism as the professional test for entrants. The article analyzes the program of such competition and tells about the need to unify the model of professional suitability the future media specialist. The article contains an alternative variant of this program.
OntoWiki: The Megatrends of Advanced Media Education
Present issue represents an analysis of the mass-media non-linear organization. Some of the exhaustive principles of advanced media education are indicated as future prospects to meet the requirements of modern dynamic social environment.
Butyrina M. V.
Symbol as an instrument of applied social-communication technologies
The work researches the problems connected with communication potential of symbol. Functional features of symbolic forms are examined in the context of applied social-communication technologies.
Media Education in Landscapes of Linguistics Corporа
Possibilities of new technologies of computer corpus linguistics for forming media literacy and development of creative writing in a discursive format “queries to the corpus” are discussed.
Zhylenko I. R., Trubachova Е.А.
Peculiarities of news presentation by the world leading agencies: Reuters, ITAR-TASS, Ucrinform
Peculiarities of news presentation by the world leading agencies of Great Britain (Reuters), Russia (ITAR-TASS: The Information Telegraph Agency of Russia) and Ucraine (Ucrinform: The National News Agency of Ucraine) will be reviewed in the article.
Adaptation of English economic terms in the Ukrainian language
The article suggests an approach to defining the degree of speech and language adaptation of loanwords, which is based on dividing the whole process of adaptation into three stages (initial stage, advanced stage, full adaptation stage). Each stage has a number of its differential features on every level of the language system.
Borisevich O. А.
Ecclesionyms as a kind of urbanonyms in the modern onomastic system
In research status of the names of religious buildings is certain in the modern onomastic system.
Category of tense in intercultural communication
The article discusses the problem of the category of tense in a sociolect of English lingua franca as the universal language of interethnic and intercultural communication on the material of interviews given by Ukrainian citizens residing abroad. It is proposed to consider the specifics of the choice of tense forms in their sociolect as a reflection of the scheme of time category of their mother tongue.
Specificiti of a mental lexicon: speech etiquette of Lina Kostenko
The label formulas of appeal and politeness, selected frompoetic works of Lina Kostenko, are examined in thearticle, that stipulate the lines of speech behavior of man I ndifferent vital siuations.
Galych O. A.
The publicistic reception of Kiev in Oles Honchar’s diary
In the article is considered the publicistic reception of Kiev in Oles Honchar’s diary. The author aspires to show the evolution of the vision of this city by Ukrainian writer during of five decades of creative activity.
The linguodidactic methods of forming of coord: native Russian- Ukrainian-Crimeantatar trilinguism during the teaching of disciplines of systematic cycle
The theoretical and practical foundations of forming of professional trilinguism of teachers of primary schools are researched in the work and system of trilingual exercises during the studing of disciplines of systematic cycle is suggested.
Representation of ecolinguistic paradigm to addresses formula
In this article specific of using thematic groups of addresses are considered from the point of view of polylingual communication. It is shown, how ecolinguistic paradigm correlates with social ethnic self-identification reflection.
International PR in positioning in international business activities in a multicultural environment
The article reviews the international PR highlights and analyzes the mechanisms of action during the positioning of subjects of international activities.
Word-group with the general meaning “Food, meals” in a vocabularys
Thematic word-group with the general meaning “Food, meals” as a material for analysis, its history and a vocabularys are examined in the article.
To the question about influence as a key function of the modern mass-media
The article consider the social-pragmatic aspect of functioning of modern mass medias, related to the mediainfluence.
The problem of standard and nonstandard norms in the language situation of england
The problem of the correlation of the notions of Standard English and dialects, national norms and regional norms is discussed in the article. The difference between standard and nonstandard varieties of English is claimed to be predetermined by their sets of sociolinguistic variables. It is argued that dialects are also stabilized and standardized but not codified..
Melnik J. A.
Specific of headlines, based on the non-transformed phrase- precedents of song origin
In article the attention pays to the examples of headlines, where the suggestive effect bases on the semantic correspondence between phrase-precedents and new context, and also to headlines, where use of the non-transformed units of song origin leads up to the creation of the playful or ironical effect.
Analysis of the cultural concept politician
The article is devoted to the investigation of cultural concept politician. It is analyzed a metaphor model «life cycle of politician» and other metaphors.
Sargsyan A. L.
Features of the Anglo-American Proper Names
The study of names as part of the vocabulary of the language, learning all that is peculiar to them as linguistic units, must be closely linked with the study of the history of the people who speak that language, and geography of its territory.
Selendili L. S.
Speech etiquette formulas in the construct function of the Crimean Tatars sentence
The article deals with semantic and structural features of speech etiquette formulas used in the function of speech construct fragments of the Crimean Tatars sentence. Provides 17 types of constructs and types of sentences, the construction of which they are involved.
The somatic phraseological unit as a component of the phraseological picture of the world in the Russian and Ukrainian languages
The article draws conclusions about the universality and national peculiarities of somatic components of idioms in these languages.
Structural and grammatical characteristic of treatments in the language works of I.S. Nechuy-Levitskiy
The article is devoted to research characteristic of treatments in the stories of I.S. Nechuy-Levitskiy “Kaydasheva sim’ya” and “Mikola Dzherya”, describes the structural and grammatical characteristic of treatments.
Yuskiv B. M.
Verbalization of Law Awarness in Ukrainian Proverbs and Sayings
The article deals with the world paremia picture as one of the verbalization ways of Ukrainian law awarness. Comlex of these verbial works contains estimation component and describes peculiarities of ethnic law mentality.