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Vol. 25 (64), № 1 p. 2 2012
Social communications

Bogdanovich G.Yu.
About language dominant in polylinguocultural situation
The article describes the features of the term "dominant" with regard to the specifi cs of a multicultural region, based on equitable, tolerant and mutually respectful relationship to language and its carriers.

Bashkatova O.
Derivational model as a means of manifestation of convergent relations
The article describes the convergence relations in Russian prefi xal verbs that appear by combining motivated verbs within the same derivational model in terms of identifying the mechanisms of prefi xal convergence.

Valeeva L., Petrunina A.
Fate as a concept and mythema in texts of mass-media
The article examines the factors of pragmatic value of linguistic mental sign«fate». The article describes the means and methods of language representation of the concept and identifi ed trends in mythema «fate» in text of mass-media.

Vasiljeva G. O.
The functional equivalents of Preventive
The article presents implicit means of expressing of preventive semantics in modern Ukrainian language. The subject of analysis is the speech constructions – functional equivalents of preventive. Research is carried out in the aspects of communicativepragmatic linguistics and the linguistic genrology.

Dorofeev Yu.V.
About the content of the term variability
In the article examined possible interpretations of term variability and concepts related to him variant, invariant, variation. Universal character of category of variant is demonstrated on the basis of principles, that developed in a sociolinguistics on material of the German and Romance languages.

Keyun Dou.
On the legal termology in texts of court debate
This thesis would try to conceptify and classify the legal terms in law court debate, in accordance to the terminological feature of terms. We would classify the groups of legal terms according to the core theory of semantic fi eld as well as the cetral and edge constructure theories.

Karpenko U.O.
The transformation of the primary root’s meaning by lexical metaphor and metonymy
The article deals with metaphor and metonymy as the basic ones during the transformation of the primary root’s meaning.

Litvin I.M.
Ukrainian translation of Chekhov's short-stories: the problem of equivalence of phraseological units
The article deals with the problem of artistic translation of family languages. This paper analyses the equivalence of phraseological units in the Chekhov's short-stories and their Ukrainian translation.

Muratova E.Yu.
The role of occasional nouns in a poetic text
The artistic function of verbal nouns with zero suffi x in M. Tsvetaeva’s and B. Ahmadulina’s poetic texts is analyzed. It’s proved that the structure of a new formation, which corresponds to a morphological side of sense, causes a new semantic process.

Nagorny I.A.
Functional semantics slavic modal-hypothetical particles
The article addresses the problem of the functioning of the Slavic modal-hypothetical particles in the proposal, the ratio dyktum and modus proposals with particles, the parameters of mainstream particulate subjective-modal meanings.

Opalenko N.A.
Language Markers of Precedent Texts in S. Dovlatov’s Prose
The article deals with analysis of precedent texts’ introduction into the work of literature. The types and functioning of precedent texts are singled out.

Stepanova L.M.
About the semantic category of duality in the Russian language
The article puts forward the hypothesis on the existence of the semantic category of duality, which is based on the facts of extralinguistic reality as well as the means of its expression on different linguistic levels; the prospects of further research of the semantic category of duality are outlined.

Subbotina O.A.
Derivational metaphor as the means of non-standard word formation
The article deals with semantic and derivational peculiarities of usual (standard) and non-standard words. Derivational metaphor specifi es opportunities of semantic variation in the network of standard derivative and appears one of the means of non-standard new formation design.

Chabanenko T.S.
Verb Paradigm in Russian Language: Criterion of Separation, Dimension, Description Levels
The article addresses the research of the verb paradigm in Russian language. Observations show that almost every fourth verb misses some forms and half of the verbs with incomplete paradigm miss few forms at the same times.

Shevchik E.Yu.
Quotation as a text book component
The article deals with the linguistic problem of citation, there several modern approaches to the phenomenon of quotation are singled out, illustrated with the examples from а Russian textbook.

Babich T. V.
Dynamism of semantic structure of word is in the context of the artistic broadcasting
The article confi rmed the position of the dynamic nature of language, which manifests itself primarily in the potential variability, mobility elements of the language system. These potential opportunities are realized directly at the level of individual speech.

Ganicheva S. A.
Cognitive potency of the card index the “lexical atlas of the modern russian dialects”
Тhe opportunity to use syntagmatic relations for the reconstruction of the patterns of the linguistic picture of the world is under consideration. It is done on the instance of magpie image. The sources of the investigations are the illustration of the context to the word magpie taken from “Lexical atlas of the modern Russian dialects ”. They show the wide usage of the verbs meaning magpie’s cry.

Gudyma N.V.
The extension of semantics of borrowed words in Ukrainian postmodern prose
The article analyses the lexico-semantic adaptation of borrowed lexems (extension of semantics) in the language of Ukrainian postmodern prose. The author illustrates this process using the examples of borrowed word from the prose of Ukrainian postmodern writers.

Gurko O.V.
Structural and semantic models of ergonims in modern advertising of dnipropetrovsk
The article analyzes the main methods of forming Ukrainian ergonims and their structural and semantic types.

Dzhigalyuk N.Yu.
Stylistic differentiation and situational relevance of greetings
The classifi cation model which consists of thematic groups of greetings is analysed in the article. It was represented according to requests of etiquette speech situations and stylistic differentiation.

Zayitseva V.V.
Types of metonymy in the structure of a newspaper headlines
The problems of devision means of functioning and types of metonymy transformations in newspaper headlines are considered in the given article. Whereas diversity of such constructions and their specifi c character in the informational genre are also specified.

Zakharova O.S.
To the problem of the lexicographical description of occasional words in modern Russian language
The paper deals with the problem of the description of occasional words as lexicographical units. The author shows the topicality of the problem, gives the characteristics which distinguish occasional word from other innovations and infl uence on its lexicographical status.

Ivanova N.P.
Motif s’ of hermit explication in Russian writers’ in XIX century pictures of surrounding world
In article is considered motif of hermit and its explication in artistic space of Russian writers in XIX century. During the analysis the conclusions about features of mental space of the author and his heroes are made.

Kazakova Alime
Jural linguistic expertise of journalistic texts
The special features of the argumentative text and its linguistic description are considered in this work.

Knysh E.V.
The pleonastic constructions with complete and partial duplication in the Ukrainian literary text at the beginning of the XXI century
The pleonasm as a realisation of linguistic redundancy law, a source of language emphasis, imagery, intensifi cation of expressive linguistic means in Ukrainian prose at the beginning of the XXI century is reviewed. Pleonasm is based on the redundancy of verbal representation of content that is realized in the semantic duplication of the expression elements.

Lebedeva L.O.
Modern Sociocultural Situation and Its Refl ection in the Lexis of the Czech Language
The modern state of the lexis of the Czech language allows to draw the conclusion about the refl ection in it of the globalization process that has enclosed European sociocultural communities as well as the process of intralinguistic homogenization which expands the limits of the linguistic standard.

Lyu Feyihоng
Russian interjection in contemporary context: еxperimental research
The article deals with the meaning of Russian interjections and its perception by speakers (based on experimental material)

Marchuk L.N.
Metaphor as the means of verbalization of linguistic and cultural unit “war” in the book “Four seasons of life” by Maria Matios
The metaphor “war” in the sphere of Ukrainian prose in the context of cognitive linguistic, linguiustic culture and social linguistic with using of conceptual and cognitive approach is studied. This approach allows to model and refl ect the structural elements of spech act participants's consciousness, it is based on the concept analysis, linguistic and cultural units, metaphorical models and stereotypes, which are the base of a specific conception. It is specifi ed that metaphors fuction as a powerful instrument of manipulation both by mass consciousness and by the consciousness of a separate individual.

Petrichenko I.B.
Some peculiarities of foreign vocabulary usage: for and against
The article deals with some peculiarities of foreign word usage in contemporary Russian language.

Regushevskaya I.A.
Specifi city of the language of contemporary media texts (base don the editionof "Zerkalo Nedeli")
This article analyzes the specifi c features of media texts on the modern stage.

Savchenko A.V.
The Street Text and Language Game
The works by domestic and foreign linguists are considered, the kinds of language game are analyzed, special attention is paid to the contamination as a main kind of language game in the street text.

Svidruk E A.
Stylistic method of comparison as a means of satiric effect in modern texts creation
In the article the main types of comparisons, which are used by modern authors are researched. The ways of author’s using of the stylistic device of comparison for creating a characteristic of heroes’ appearance, actions and processes are characterized.

Selendili L.S.
Background of the information and communication technologies and their role in shaping the communicative competence of schoolchild in the Ukrainian, Russian and Crimean Tatar languages lessons in the multiethnic environment of Crimea
This article describes the issues of formation, structure, methodology and theoretical framework of communicative competence, background use of information technology in teaching Crimean Tatar, Russian and Ukrainian languages and types of ICT, which is necessary to create in the future.

Семіколенова О.І.
Проблеми лексикографічної розробки значення дієслів вторинного недоконаного виду, або Як описати «тугу за граничністю»
У статті обговорюється проблема подання у тлумачних словниках значень дієслів вторинного недоконаного виду, які можуть позначати не тільки динамічні процеси, що розвиваються у часі, але і статичні ситуації, які не передбачають ані розвитку, ані завершення. З одного боку, ці дієслова співвідносяться зі своїми мо- тиваторами та виступають як граничні. З іншого боку, коли зв'язок з мотиватором послаблюється, послаблюється і значення граничності. Воно стає тільки одним з фонових значень дієслова.

Sinelnikova L.N.
Nanolinguistics: possibilities of updated interpretations
The article is devoted to understanding of nanolinguistics as a postnonclassical branch of science which is based on interdisciplinary methodology. Possibilities of nanolinguistic interpretative actions in the sphere of word formation, adaptation of loanwords, in avant-garde poetry are introduced. Prospects for the development of nanolinguistics are indicated.

Chernobrivets S.G.
Syntagmatic creativity as method of language realizations of statement
The article considers types of occasional word combinations expressing an author's assessment.

Andryuschenko B., Asoyan L.
Social and cultural aspects of forming communicative competence of foreign students
There are practical advices of forming the communicative competence during the classes at the foreign audience with the main positions of the social and cultural adaptation of foreign students based on experience of foreign specialists training in the article.

Bespalova Yu.V.
One of aspects of study of artistic text in a foreign audience
Lingvo stylistic aspect of study of artistic text on material of own research of vocabulary of speech as facilities of artistic specifi cation is examined. The concrete examples of creation of images are analysed by means of vocabulary of speech.

Zirka V.V., Kozhushko S.P.
Students Training to Creative Writing- Making up of Advertisement
The article presents some aspects of students training to the analysis of advertising messages (language aspects) and creative writing in making up promotional materials.

Kompany O.V.
The some aspects of readers' interest in primary school
The article deals with the problem of revealing of the essence of notions “interest”, “reader‘s interest”; qualitative features of interest (emotivity, interest, curiosity) and reader‘ s interest (solidity, depth, selectiveness and contents) are described; successive order of reader‘s interest and principle indexes of its revealing among junior pupils (activity, independence, will) are determined.

Levun N., Stepanenko O.
Wordformation potential of the root head - in the russian and ukrainian lahguages
In the article the comparative analyses of wordformationsomatismHEAD in Russian and Ukrainian languages is done. The derivational familiarities and differences in two languages are revealed.

Novikova T. Yu.
Competence-oriented language teaching in the context of polylingual education
The article discusses the question of developing communicative competence in the context of a polylingual teaching model in Crimea (Ukraine).

Tukova T.V.
Morphemics in the integrated course of Russian language at the department of Ukrainian language
This article is devoted to the research of the possible synthesis of educational material while developing the course of Russian language for the Department of Ukrainian language. Certain fi elds concerning involving specifi c features of morphemic words formation of the different parts of speech during education have been defined.

Tyutyunnik V.Yu.
Effi ciency of «Language Integrated Learning» in Teaching «Russian as Foreign»
This article is aimedto prove the rationalization for practicability and effi ciency of language integrated learning in teaching «Russian as foreign» in technical higher educational establishments of Ukraine in light of modern didactics.

Tyutyunnik V.Yu., Yakovishena N.Yu.
A Personality Oriented Approach to Foreign Languages Learning in Higher School
The aim of the article is to make brief review of major tendencies and conceptual approaches to the problem of a personality oriented approach realization in higher school. The actuality of given approach is being analyzed in the article regarding its role while teaching the discipline “English language”.

Fidkevich O.
To question of main СОNTENCE and directions of LINGVOCULTUROLOGICAL work in studies of russian in general schools of ukraine
The main соntence and ways of lingvoculturological work on the lessons of Russian in general schools of Ukraine are presented in the article; perspective of the use of cultural cоncepts is grounded as major components of lingvoculturological work.

Yaschenko T. A.
The organization of the self-reliant work by foreign students in lingvo-cultural studies
The article deals for the conception of creation the system of tasks for self-relaint work in the author’s text book “Lingvo-cultural studies”.

Gorban G.
Foreign students learning russian language vocabulary
In the article the pressing questions of educating of foreign students to the vocabulary of Russian are examined on material of паблик рилейшнз. The analysis of thematic and lexical associations of words is conducted. Practical recommendations are offered on educating of foreign students to the vocabulary.

Demeshko I. M.
The usage of innovative technologies of teaching of word-building morphonology in the course «Theoretical foundations of the modern Ukrainian literary language»
The article highlights features of the usage of innovative technologies in teaching of word-building morphonology in the course «Theoretical foundations of the modern Ukrainian literary language» in conjunction with traditional methods of teaching. The perspective of researching of verbal derivatives in the Ukrainian language in the context of the theoretical achievements of modern linguistics is outlined. The pecularities of morphonological regularities in verbal derivational unit with apical verb of foreign origin is defi ned.

Domoratskaya N.
Information technology in education today
The paper studies the possibilities of information technology in education at the present stage. We investigate the specifi city of the use of information technology as a process of interactive teaching and learning. Proved the ability of information technology to strengthen cognitive and mental activity of students during their competent application in the educational process.

Kanibolotskaya О.
Features of "project method" using in unity of classroom and individual work of language students department in universities
The author of the article analyzes the problems and peculiarities of "project method" in the mix of class and individual students’ work of language department in the university. The notion of "design methodology" in the context of learning foreign languages is presented in this article.

Kobzeva N.
To the question of entertaining foreign language teaching technology
The present article deals with modern technology Edutainment, as an effective foreign language teaching method. The paper presents an analysis of various aspects of Edutainment, the arguments for and against, both theoretical and practical features of the technology Edutainment based on national and international scientifi c publications.

Kozak T. B.
Use of innovative forms and methods of education in Learning a foreign language in high school
The article singled out and described innovative forms and methods of vocational training students in the classroom foreign language in high school and found their infl uence on foreign language performance of students.

Kozyreva N. Yu.
Role play as way of interactive teaching
The article deals with the role play as the most effective method of interactive teaching Russian as a foreign language.

Kurach L.I.
Conceptual foundations of the lingvoculturological approach to teaching the russian language in the schools of ukraine
The scientifi c-methodical bases of the lingvoculturological work іn the teaching Russian in general schools of Ukraine are outlined in the artіcle.

Melenevska O. В.
The audiovisual production in the modern educational process
A modern educational process in Ukraine is on the stage of reformation. Creation of the new, competition-capable system of education in a country and integration in an international association is a primary objective of this diffi cult process. The audiovisual production is modern innovative technology which will help to modernize an educational process and show out it on the way of progress.

Nadtochy O.
Algorithms in teaching orthography of contemporary Russian language
The possibility of using an algorithmic approach to the orthography rules representation of modern Russian language. An example of an algorithm and a sample of it.

Snegiryevа V.
Cultural studies approach to the study of the integrated course of literature in Ukrainian schools with Russian language of instruction
The article deals with the content and methodology of the study of cultural aspectsof literature in the Ukrainian schools with Russian language of instruction.

Tyutyunnik V., Gurkina T.
Innovative Technologies in the Discipline «English for Special Purposes»
The aim of the article is to make brief review of major tendencies in new technologies development as for foreign languages methods of teaching and their implementation in higher school students training when knowledge of foreign language is not a future profession but an instrument of professional skills development. Interactive methods of teaching are being considered in the article regarding their role while teaching the discipline “English for special purposes”.

Chernova A.
Innovative approaches in teaching ukrainian as a foreign language
Тhe article deals with the effective and innovative approaches in teaching Ukrainian as a foreign language in high school. The special educational techniques and ways for optimally choosing a particular method of teaching Ukrainian as a foreign language, taking into account the knowledge, needs, interests of students, are given.

Sheremet V.
The bilingual dictionary of the case grammatical meanings (on the base of the Russian, Ukrainian, Turkish and Arabic languages)
In the article the question of the case grammatical meaning vocabulary making on base of the Russian, the Ukrainian, the Turkish and the Arabic languages is observed.

Arkhipenko L. M., Volikov V. V.
Structural characteristics of the Ukrainian terminology of the intellectual property
Characteristics of the modern Ukrainian terminology of the intellectual property according to its structural signs has been grounded and means of their creation have been analyzed in this article.

Artsebasheva O.V.
The verbal grammatical categories in Synyavskiy’s conception
The article is dedicated to Synyavskiy’s understanding of the question of the verbal categories of tense and correlation. The linguistic interpretation of the problem under analysis is considered in this paper. High emphasis is placed on the results of the linguahistoriographical analysis of these categories.

Balatska Yu.Yu.
Refl ection of " the volitional effort of person " by phraseological means of Ukrainian language
The article deals with the semantic classifi cation of phrase logical units, denoting extralinguistic notion “volitional effort of person”, on the basis of modern phraseological and psychological units. Selection and research of the defi nite phraseological micro-systems will help in ideographic description of the whole phraseological composition of Ukrainian language and in composing phraseological dictionaries of ideographic type.

Buts N.V.
The Ukrainian mentality in language consciousness of Lina Kostenko
The label formulas of appeal and politeness, selected from poetic works of Lina Kostenko, are examined in the article, that stipulate the lines of speech behavior of man indifferent vital siuations.

Vlacenko V. V.
Personality of Lesia Ukrainka in epistolary discourse
The article deals with the language personality of Lesia Ukrainka in epistolary discourse, infl uence of intellectual and cultural potential of the personality on the development of the Ukrainian literary language.

Grozyan N. F.
Ideographic group of phraseological units “behaviour of a person”: ethnopsycho-linguistic aspect
The ethnopsycho-linguistics approach to the search of phraseological microsystem “Behaviour of a person” is studied in the article, the connection of phraseological units with national mentality on the basis of psycho-linguistics analyses is shown.

Prudnikova T. I.
Representation of the concept DECEIVE by ukrainian phraseologisms
Pecularities of representation of basic level of concept the DECEIVE by Ukrainian phraseologisms are analyzed in the article.

Soroka T.V.
Lexico-semantic structure of axionomens (on the material of the Ukrainian language)
The article is dedicated to the semantic analysis of the nouns denoting axiological categories on the material of the Ukrainian language.

Golodnikova Yu. A.
Ukrainian media studies: on the issue of the status of scientifi c knowledge
The article deals with consideration of the perspective of Ukrainian media studies development. The article brings up the issues of the status of scientifi c knowledge, the object fi eld of media criticism, correlation of journalistic education forms and functions of scientifi c research in the context of the system of professional training of future journalists.

Egorova L.G., Potapenko A. G.
Basic principlesof online communication
In the article were defi ned basic principles of presentation of information on internet and offl ine, and also were analysed main differences between online- and offl ine-communication.

Kondratskaya V., Zhukova A.
Methods of infl uence audiovisual public service announcements
Author considers methods of infl uence in audiovisual social advertising. Russian nondrinking
and non-smoking campaigns and their effectiveness were analyzed in the article.

Kuznetsova T.V., Evtushenko Yu.N.
The mediarefl ection of the language problem in Ukrainian education
In the article the trends of the language situation in Ukrainian education refl ection by national press are researched, the ways of language politicization and effects of such approach are shown.

Kurenova D., Pavlovskaya O.
Precedence as an Attribute of Modern-day Advertising Discourse
The article deals with precedential texts in a advertising discourse and their transformation types. The conclusion is drawn on precedence as a means of determination a potential consumer.

Maschenko O.
The Crimean War: a century and a half later» (in the publications of Western media)
This article researches the publications of Western media – The Wall Street Journal, The New York Times, The Global Politician, The Independent, The Radio Liberty, which were dedicated to The Crimean War of 1853-1856. The author analyses historical, religious and symbolical parallels which Western media found out between The Crimean War of 1853- 1856 and modern situation on the peninsula and explains why American and European media speak about the situation in The Crimean resort comparing it to The Crimean War.

Maschenko O., Chepurna K.
The Crimea in print media of the USA (In the publications of American newspapers of 2011 year)
This article researches publications of leading American newspapers in 2011 dedicated to the Crimea. The authors sort out main Crimean themes and problems for American media; explain reasons for which this media pay attention to the peninsula and design generalized image of the Crimea in American media in 2011 year.

Smetanina M.O.
Orthodoxy in the information space of the Crimea: offi cial church media
This article considers the characteristics of lighting theme of Orthodoxy in the information space of the Crimea, the specifi cs of the offi cial church media Crimea and thematic variety of represented in the relevant media materials.

Mikhulka D.
Reality and history in antoni gawinski’s (1876-1954) fantastic works for children
In this paper I tried to show that history and the past become an important constitutive element defi ning reality in the fantastic texts for children. Excellently analysed by White, the poetics of historical writing (including meta-history, historical fi ctionalisation vs. Truth, “tropes and tropology of history” and “ironical approach to history” history vs. Myth, legend and fantasy, the signifi cance of narrativity for the representation of reality) is also a factor in analysing and interpreting literary historical texts for children and youth. History can appear—like in the case of Antoni Gawinski’s oeuvre—on three levels: 1) the fantasticmystical level exposing the Romantic vision of history through the national heroes’ graves; in the fable Przygody Okruszka, it abounds in oneiric motifs as well as in elements of remembrances, memories and memory (the past as such), 2) the reality framed in the fable convention of a historical parable with pronounced elements of legend (Napoleonic times) and the theme of pacifi sm in Lolek Grenadier, 3) the realistic historical novel without fantastic elements, complying with the poetics of didactic tales, richly illustrated with iconic material (the Renaissance) in Peregrynacje Andrzeja Wilczka.

Ostapenko I.V.
lyrical plot in world picture paradigm
Category of lyrical plot in structure of world picture is considered in the article. Lyrical plot is presented as the refl ection of the lyrical subject formed from syncretism of sensorempirical and mental plans of the text.

Tokarev G.
Ideal of the Russian man in a mirror of quasistandards
In article standards of Russian character which are refl ected in semantics of quasistandarts are considered.