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Vol. 25 (64), № 1. р. 1. 2012
Philology.
Social communications

Andreevа L.Y.
Correspondence education: unknown correspondence Samokish N. S. and Domaschenko M.N. (1929 - 1937)
This paper analyzes the pedagogical methods of the artist, N.S. Samokish, which carried out the correspondence course. Introduced into scientifi c circulation for the fi rst time published letters N.S.Samokisha, M.N.Domaschenko. On the example of the correspondence with the academician M.N. Domaschenko shows the relationship of teacher and student.

Konovalova E.A.
The Problem of Interference between closely-related Languages (on example of the poly-lingua-cultural situation of the Autonomous Republic of Crimea)
There is the sociolinguistic research of Russian-Ukrainian bilingualism as a result of contacts in the ARC in the article

Kobzeva О.
Basic discoursive specifi cations of the american court session
The article deals with court session as a subtype of American juridical discourse; it establishes its participants, themes and strategies which determine the ontological status and institutional character of the studied discoursive genre.

Akulshyn O.V.
Discourse-analysis as the lingvosynergetic psychological social phenomenon
The article deals with the main approaches to determine the linguistic synergetic discourse- analysis notion as a method of language nature study, which researches social world constitution by way of analysis of cognitive transaction of knowledge between addressant and addressee of discourse.

Akulshynа N.T.
Semantic-cognitive analysis of Persian military terminology word building process by means of prefi x
The article observes the analysis of the word building of Persian military terminology by means of prefi x from semantic-cognitive point of view.

Arzhanceva T. V.
Unconventional facilities of segmentation to writing colloquial speech in the conditions of interactive network communication
In the article unconventional facilities of segmentation of writing colloquial speech are examined on intonation-semantic units in the conditions of interactive network communication; functional possibilities of these facilities are analysed in realization of communicative aims of communicating.

Vanina G.V.
Socio-cultural signifi cance of the concept PR / ПІАР / ПИАР
The article analyzes the adaptation of borrowed model of public relations communication in Ukrainian and Russian cultures. The author also pays attention at socio-cultural signifi cance of the concept of PR / PІAR / PR, which is be determined by communication function of public relations to reach agreement and harmony.

Votintseva M. L.
To the problem of the homonymous pun translation
In this article pun as a language phenomenon is presented; some peculiarities of homonymous pun are observed; some examples of pun translation from English into Russian are given.

Hinda O. M.
Ukrainian Press in Italy: from History to Modern Times
The article explores the history of Ukrainian press in Italy, its modern formats and condition as well as its role in the consolidation process of Ukrainian diaspora in the environment representing a different culture.

Golikova L.
Intercultural reminiscences: Sergei Yesenin and Slovak poetry
Yesenin’s reminiscences in the works of Slovak poets of the XX century on the level of motives, literary and aesthetic imagery, fi gures of speech.

Dilai M. P.
Realization of communicative and pragmatic potential of discursive words in the texts of anglican sermons
The article focuses on the realization of communicative and pragmatic potential of discursive words in the texts of Anglican sermons. There have been outlined groups of the discursive words maintaining the internal semantics and refl ecting the pragmatics of sermons.

Zaitseva S. V.
The realization of the communicative function of the language іn the Internet-blog
The problem of genre variety of the Ukrainian language оn the Internet is presented in the paper, the realization of the communicative function of the language in the blog-genre is stated.

Kaika N.
Russian-French kinesic phraseological equivalents
Interlanguage phraseological equivalents of a kinesic lexical and semantic group are under analyses. Russian-French kinesic phraseological equivalents specifi c volume in common Russian- French phraseological fund is established. The search effi ciency of interlanguage phraseological community in the named lexical and semantic group is proved.

Kozhenevska-Berchinska І.
Fates of the myths in modern russian discourse
The article deals with fates of the myths in modern Russian discourse.

Kolomoychenko A.
Foreign personal name in the text and reasons for its usage (setting the problem)
The article deals with the notion of a personal borrowed name; some pragmatic factors of its usage in a Russian artistic or mass-media text are defi ned.

Krivoshchekov V.E.
Intercultural communication in global navigation: innovation of the year 2041 for Ukraine
The article indicated the actual problem of intercultural communication in an increasingly globalizing world all kinds of processes, the analysis of the results already achieved its solutions in the global shipping industry, which calls for increased research in this direction Ukrainian scientifi c and educational organizations.

Kuvarova Е.
The typology of addressing in a letter as a speech formation
An appeal as a form of the direct addressing in a letter is examined. The variants of localization of appeal in the text of letter are shown, dominants and typical determinant components of fi gure of appeal are selected. The chart of typological description of the system of the epistolary addressing is offered.

Kudyba S.
Outward visual means of advertising text (on the material of the English language advertising)
In the article are considered outward visual means of advertising text and their emotionally-infl uence effect on the recipient.

Lapins’ka O.M.
Anglicisms in the Characters’ Language of Modern Ukrainian Fiction
The article focuses on the function of the characters’ language in modern Ukrainian fi ction.

Маgаlyaysh dе Sоuzа Ostapenko S.A.
Transformation of multiculturalism as a strategy of intercultural communication of XXI century
The structural transformation of multiculturalism by enriching with the dialog of cultures is presented. Reasons of its uneffectiveness are exposed. Primary components of dialog of cultures are defi ned. The model of intercultural communication, based on connection of effective components of multiculturalism and dialog of cultures is offered.

Magas N. M.
Structural and semantic analysis of sentences with emotional predicates (on the basis of modern English political press)
The article deals with semantic-syntactic structure of sentences with emotional predicates on the basis of modern English political press. Both logical and functional analysis of the correlation specifi city in these constructions are based on their predicative nature. Semantic and structural types of sentences are determined taking into account valence and intention features of emotional predicates.

Melekestseva N. V.
The predicates of possessive presence / absence in modern ukrainian language
The article deals with the investigation of the category of possessiveness at the syntactic language level. The semantic classifi cation of the predicates of possessive presence / absence according to the different criteria has been made. The means of their expression in modern Ukrainian language have been described.

Mozgovoy V.
Problem cases of formal personal names transmission from Russian into Ukrainian. Dictionary articles on A and B
Cases of formal names transmission from Russian into Ukrainian without legal aspects of tbeir functioning in related languages are considered on A and B dictionary articles.

Naumenko L.P.,Strelnikova L.G.
Regional variants and dialects of english
The paper is devoted to regional and dialectal variations of modern English in its British (Northern and Southern), American, Canadian, Australian and New Zealand variants on phonological, lexical semantic and grammatical levels.

Nikonova L., Akimova Z., Romanovа M.
Intercultural communications and methods of research of ethnoculture мордвы, russian and ukrainians in polyethnic space of Mordovia
Development of the intercultural competence for understanding коммуникантов, belonging to different ethnocultures leaning against methods of intercultural communications (the analysis of documents and the intent-analysis) allows to carry on intercultural dialogue of Russian, мордвы, Ukrainians, etc. the people in polyethnic space of Republic Mordovia.

Panchenko E.I.
Role of translation unit in humoristic text translation
The article deals with the units and levels of translation in connection with the problem of translating humouristic texts.

Pidgorodetska I.Y.
The world of beauty in the language of the works by Olexandr Oles for children
In the article the language means of the world and human beauty refl ection in the poetry by Olexandr Oles for children are investigated. Verbal-image dominants explicating author's aesthetic perception of the world are certained. Traditions and innovations of using the feature means are educed.

Smirnov О.K.
The Experience of Crimean Higher Education Institutionsin the Promotion ofMulticultural Valuesand Tolerance through the Introduction of the Special Integrated Course “Basics of Good Neighborhood”
The article deals with the development and implementation experience in higher education institutions of Crimeaof the special integrated course "Basics of Good Neighborhood" as part of a broader course "Culture of Good Neighborhood" aimed at educating socially competent and tolerant individuals.

Smirnova L.A.
О логико-смысловой переводимости философского текста
The article analyzes the problem of untranslatibility of the philosophic texts connected with logic and semantic discrepancies conditioned by substantivisational and processual types of ideation.

Strebul L.A.
Cross-cultural competense in students teaching
Thearticledealswiththeproblemsofusageofmoderneducationaltheoriesintheinstructionp rocess.

Khabarova N.
Сross-cultural communication and lexico-phraseological combinatory (on the base of the texts annotaions)
Phraselogical units are defi ned in the article through the сross-cultural communication for the purpose to form the сross-cultural competence. Lexical redundancy and ineffi ciency, lexico-phraseological combinatory of the language units are researched on the base of the texts annotations in russian and french.

Kheylik V.
Correlation of national methodical traditions and strategies of Russian as a foreign language teaching in Higher Educational Establishments of Ukraine
The article deals with the issue of methods of harmonization of pre-university cognitive educational experience of foreigners and lingvo-didactical technologies of communicative competence formations on the principles of nationally oriented approach in the conditions of Ukrainian Higher Educational Establishments of non-linguistic profi le.

Shepel Yu.
Political discurse as verbalization of concept "terrorism"
In the article the facilities of realization of concept are considered 'terrorism' in texts of modern English-language political дискурса. The language means of expression of concept are presented «terrorism».

Shylina А. G.
Synergetics and printed periodical press: Interdisciplinary communication.
The article is dedicated to the methodology of synergetics and to the potential of its use in printed periodicals. A newspaper or a magazine is represented as dissipative systems with the main characteristic synergetic features such as openness, instability, nonlinearity, structuredness and hierarchy. The use of synergetic approaches is perspective for the following development of journalism.

Shyrokyh O. V.
The models of communication process
The basic models of the interpersonal communication, namely linear, interactive, transaction and volumel, have been analysed in the article. The attempt has been made to discover defects in each of the models under consideration.

Yudko L.
Concept tolerance in Ukrainian and European language culture
In the article the author analyzes the etymology, meanings, semantic and traditions of the usage of the concept “tolerance” in Ukrainian, Russian, German and French.

Akimova E.
To the question about adjective "russian" in the author's phraseology in Alexander Prokhanov?sidiostyle
The article is devoted to a question of functioning of individually-copyright phraseological units with a component- adjective "russian" in Alexander Prokhanov's novels as to one of the ways of disclosing of prominent features of the writer's individual style.

Amichba D.
Culturally creative form “color” – “universal” concept of meaning and sense.
In this article “universal” mental concepts are being analyzed. We deal here with the concept “color” and it’s additional images according to the national characteristics of the Russian, Ukrainian and Abkhazian languages.

Bilyak I. V.
Pragmatics of English news mediatext: manipulative potential
The article deals with news mediatext as a basic mass media text. The author determines its micro- and macrostructure, as well as its main functions and characteristics. Revealed is also the manipulative potential of news mediatext.

Blynova I.A.
The dialogues of positive-aiming character in J. C. Oates’ prose
The article focuses on the investigation of the exterior dialogue subtype aiming for a positive, well-wishing and successful communication. Such dialogues are widely used in J. C. Oates’ prose.

Boiko N.A.
Сompound East Slavonic hydronimyc toponyms
The author examined models of compound East Slavonic Hydronimyc toponyms. Usually the creation of composite models hydronimyc toponyms characterized by a variety of types, which exhibit varying degrees of performance. The types of spatial relations that are realized in the compound toponyms are defi ned.

Braha I. I.
Code-switching: the main aspects of sociolinguistic researches
This article is devoted to the analysys of code-switching in the situation of bilingualism which is important problem for modern sociolinguistics. Characterizing the main aspects of studying of code-switching, the author focuses on clarifi cation of essence of the studied phenomenon, its differentiation from the closely-related phenomena (code-mixing, loan).

Vetskur Т.
Emotive function display in didactic phatic discourse
The paper deals with emotive function display in didactic phatic discourse. The notion “phatic emotive” is defi ned and evaluation components are examined asemotive elements.

Vilchynska A. G.
Metaphorical continuance in article of M. Tsvetaeva «Downpour of light»
The article is devoted the analysis of the metaphorical continuance in prose of M. Tsvetaeva. Tropes, which are complicate metaphors, are described. Best examples were considered.

Vlasik N.
Perceptually-related features of the verbal stereotype in the mass-media discourse: gender aspect
The article highlights the tonal specifi cs of the mass-media discourse. It refl ects the variability of prosodic features identifying the male and female speech.

Voronina Т.
Linguistic peculiarities in the space of А.A. Kondratiev’s novel “`on the banks of the yaryn”
The linguistic peculiarities in space of A. Kondratiev’s novel “On the banks of the Yaryn” are under analysis. They are determined by the infl uence of Slavic folk and mythological context and the aim of reconstruction of mythological space.

Gapeeva I. N.
Means of psycholinguistic infl uence poetic works of the poets of sixties on recipients
Article continues a cycle of publications of the author concerning infl uence poetry men of the sixties on esthetic consciousness of the person. On this background psycholinguistic actions poetic works are deeply analyzed by N. Vingranovsky, I. Drach, L. Kostenko, B. Olejnik, D. Pavlychko and V. Simonenko, which promote disclosing of features of interaction of author's poetic forms and personal preferences of recipients.

Gnatiuk A. V.
Semantic relations between terms “discourse space – flow – field – environment”
The article presents a research on relations between terminological units “discourse space – fl ow – fi eld – environment” which are often used as synonyms. The study gives consideration to refi ning of the defi nitions of the named units. During the investigation we determined the common and peculiar features between the notions under study, as well as disproved the legitimacy of synonymic use of some of them. Hypo-hyperonymic application of specifi c terminological units is proposed instead.

Davydenko V.
Peculiarities of english business etiquette in the aspect of linguistic culturology
In the article it is studied the peculiarities of English business etiquette in the aspect of linguistic culturology.The author describes expressing of obligation and request on the basis of modals.

Dimante I.
The effect of the speech on business marketing communication
An effective marketing communication requires usage of defi nite methods to affect the target group. In this task it is important to choose the correct technique.

Zavadska O.V.
Parameters of Discourse of Secret Services (Based on the Material of Offi cial Websites of Ukrainian, Russian, UK and US Secret Services)
In the article discourse-building parameters of Ukrainian, Russian, UK and US secret services; common and different features of the parameters are defi ned.The research was based on the material of offi cial websites of Ukrainian, Russian, UK and US secret services.

Ivanova L.
Verbal constituent of the literary-artistic school as a new object of linguistic analysis
The article is devoted to a new object of linguistic analysis - verbal constituent of the literary-artistic school (impressionism, symbolism etc.).

Ilina E. N.
"Private teacher" as a part of the world picture оf a modern teacher of philology
The paper analyses the system of mental oppositions and evaluations related to a "private teacher" in the language world picture of a modern teacher of philology.

Каssina T.A, Prodajko V.N.
Role of metaphor and symbol in proverbial transforms formation
The subject of this article is the problem of creation of transformed paremie. Role of metaphor and symbol in a proverb is analyzed as members of binary opposition sense – meaning. The aim of the article is the analysis of the role of metaphor and symbol in generation of proverbial transforms.

Kovpik S.
The ethnosymbolism name play Ukraine dramatic of the ХІХ century
The article is devoted to ethnosymbolism name play Ukraine dramatic of the ХІХ century. Analysis to show plays: ethnosymbolism name play characteristic.

Kozlov A.
Linguistic psychopoetica of the tradition ukrainan literature
The article is devoted toLinguistic psychopoetica of the tradition Ukrainian Literature. The author to track down of the stage coming-to-be tradition Ukrainian Literature.

Kosmeda T., Lyakhovyn O.
The expression of the concept of hospitality in Ukrainian, German and Russian: ethic formulae in communication
The article focuses on the expression of ethic formulae in communication in three linguo-cultures. The peculiarities of the concept of hospitality have been determined in Ukrainian, German and Russian. These peculiarities have been observed in dichotomy «own – alien» based on paremia that include stereotypes of verbal and non-verbal communication. Taboos, euphemisms, semantic and pragmatic lacunae have been analyzed. Some emphasis has been laid on the peculiarities of expression of ethic formulae in different subcultures.

Kotelevec K.V.
The origin of slang (on the material of the text of S. Jadan «Depeche Mode»)
The article deals with youth sublanguage. The author examines the etymologic of young slang in the text by the young Ukrainian writer S. Jadan.

Kurushkina T. M.
Onomasiology: range of problems, periods of formation and perspectives of development
The article focuses on the study of one of the most perspective schools of modern linguistics – onomasiology. Attention is paid to the range of problems which are studied by the discipline, periods of its formation notably the periods of initiation, formation and modern period which is characterized by its branching into several schools.

Lozovy D.V.
The concept “success” phonetic representation gender aspect in business discourse context
The article highlights business discourse gender stereotypes phonetic specifi cs with the focus on accentuation and the speech continuum delimitation.

Luchkanyn S.
Ideological impact on development of Ukrainian, Romanian social linguistics in mid 20th century ('New Linguistic Doctrine' and Marxism, and issues of linguistics)
The article is dedicated to the impact of the 'New Linguistic Doctrine' by N.Y. Marr and of the linguistic debates of 1950 on pages of Pravda newspaper on development of Ukrainian, Romanian theory of linguistics in mid 20th century which resulted in ideologisation of Ukrainian and Romanian linguistics of that time.

Malynovska I.
Philosophical discourse in a separate intellectual area: on national specifi city of the language of philosophy
The article focuses on the role of English as a factor in the formation of national and world philosophy. Analyzed have been a number of the common English language peculiarities, which effectively verbalize philosophical concepts and judgments. Critical consideration has been given to the hypothesis of the English philosophical discourse to be isolated due to the specifi city of the metalanguage, based on «the common sense language».

Maslova V. A.
A numerical code in communication: linguacultural image of the number “seven”
In the report it is considered a numerical code in the frame of other codes of culture and a language. In the numerical code, on the one hand, quantitative indices are fi xed and on the other hand - they are coated with image-bearing meanings, which are actively participate in communication.

Mezenko A.
The category of holiness in the toponimical nomination
The peculiar features in nomination and functioning of geographical objects’ names correlated with the category of holiness are displayed in the article. It’s affi rmed that the place names (toponyms) performed as the representatives of the spiritual code function in the statement of the spiritual values and such positive cultural components as ‘good – evil’, ‘plus – minus’, ‘well – badly’, ‘up – down’ connected with them.

Melnik J. A.
Headlines, which are containing the transforms of phrase-precedents of song origin
In article the attention pays to the examples of headlines, where the suggestive effect bases on the artifi cial semantic correspondence between phrase-precedents and new context, and also to headlines, where use of the transformed units of song origin leads up to the creation of the playful effect.

Moroz O.
Cognitive operations of association / bisosiation as a factor of creating poetical tonality
The article defi nes such cognitive operations as association and bisosiation and reveals their role in the process of creating poetical tonality.

Nikitina Y.L.
Slavic otapellative urbanonym system as the way of the linguistic embodiment of cultural codes
The article is devoted to the problem of the comparative analysis of the study of Slavonic countries’ urbanonimic texts. In the result of the analysis the author reveals a set of cultural codes implemented in otapellative urbanonym system.

Pikalova A.A.
The peculiarities of the representation of the emotions in the english author’sfairy tales
The ways of the expressions of the emotions in the English author’s fairy tales were analyzed in the article.The peculiarities of the representation of the emotions in the texts of fairy tales by Oscar Wilde are found out. Emotive concepts which represent emotions in the texts of the author’s fairy tales are distinguished.

Plotnikova N. V.
Hristosanka: peripheral concept of the microconceptosphere Sviatki
We describe the verbal representation of the concept Hristosanka. It assumes the selection of the information about the analyzing fragment from the dictionaries (cultural aspect) and the defi nition of the peculiarities of its representation in language (semantic aspect).

Poliakova J. Y.
The refl ection of the concepts of "Holiday", "Ritual", "Ceremony", "Mystery" in the Russian linguistic picture of the world
The article discusses the concept of "holiday", "ritual," "ceremony," "mystery" through the prism of linguistic world. An attempt is made structural and semantic analysis of defi nitions, identifi cation of differences between these concepts.

Ponomarenko I.N.
Language play in modern language culture
The article studies the problem of language play which is typical of post-modern culture nowadays. One of the kinds of graphic play is combination of cyrillic and roman alphabets within one word.

Rudyk I.M.
Lexico-semantic means of forming ideologemes (based on D. Cameron’s speech)
The article outlines the levels of forming ideologemes: those of semantic, formal and pragmatic character. The author singles out the mechanisms of converting a lexical unit into ideologeme at the lexico-semantic level. Dominant among them are: the effect of semantic intensifi cation and the substitution of subjective modality for objective modality.

Ryabykh L. M.
Realizations of the theme WORK ORGANIZATION in englishlanguage academic lecture
The article focuses on the analysis of the theme WORK ORGANIZATION realizations inEnglish-language lecture – a genre of academic discourse. The theme general characteristicis given followed by establishing the list of its topics and referent situations correspondingto them.

Selivanova O.
Categorization of possessivity in Russian consciousness and language
The article focuses on a category maintenance of possessivity and means of verbalizationin Russian language. Seven base values of four functional groups of constructions withpossessive pronouns as the kernel of possessive category are selected.

Sidelnikov V. P., Budnyk S.O.
To the problem of the essence of the language functions
The problem of the essence of the language functions and their classifi cationis consideredin the article

Smyrnova T.
TheLinguisticpicture of the worldas a culturally-specifi cnotionin linguistics
The article deals with basic opinions of origin and existence of “linguistic picture of the world”based on the works of Russian and Ukrainian linguists.

Soyka-Mashtalezh H.
The linguistic picture of starorusin and its usage in the rightwing propaganda texts (1918-1939)
The issue of the article is the linguistic picture of starorusin presented in the Polishpress in the years 1918-1939. On the basis of the analysis of the source evidence theauthor provides answers to the questions: what was the language stereotype of starorusin?What is the place of this word in lexis? And fi nally, what were its primary and secondaryconnotations? Furthermore, the author clames that the Polish right-wing treated thepicture of starorusin as an element of propaganda, used it to emphasize the negative imageof the ukrainian nationalist, and to create the opposition: rusin-starorusin: ukrainiecnacjonalista.

SusskayaO.A.
Intercultural communications in the infosphere: sociolinguistic and psycholinguistic aspects
Activity of subjectofpurposeful (address) mass-media activity, requiresa perceptionprocess of the irproductscontents, had attentionednotonly from the point of view offormingofi nterests of audienceon the basis of individual, orsocialnecessitiesbutalsocloselyrelatedto the actually psychological aspects of in fl uenceonthefunction of position ofrecipientand perceiving consciousness.

Tykhonenko O. V.
Word in the Ukraine social and cultural reality
This article is considered to the problem of a word in the Ukraine social and culturalreality. It is shown that the ideology of the state approved by the way, which a mentalityfactor.

Troshchinskaya-Stepushina T.E.
The city as the symbol: from space to a name
The article is devoted to the revelation of the specifi city of the symbol city in E. Popova’sprose. The main hypostases of the urban semiotics such as the city as space and the city asa name are studied based on the author’s creative work. It’s proved that the use of the giventoponym in a certain context leads to the origin of the implicit sense and helps to uncoverthe author’s message.

Troyan A. A.
Reversibility as a synergetics method in the literary fairy tale (on the basis of «Tale of the Fisherman and the Fish» by A.S. Pushkin)
The article examines the method of the reversibility by the lingvosynergetics aspect.Here a general idea of the cumulative tale is given, its main features are determined. Hereare also some examples of reversible structures of the «Tale of the Fisherman and the Fish»by A.S. Pushkin.

Khrutska N.
Lingvoprognostic postulates as futuroprognosis language investigation basis
The article deals with actual problem of language system evolution linguistic prognosis.The author investigates lingvoprognostics development main directions. Prognosis postulateswhich guarantee futurological investigation optimal results are analized.

Chayka L.V.
Paralinguistic phenomena in verbal confl ict
The publication deals with the verbal confl ict phenomenon from the point of view of usingin it paralinguistic means of communication as a confl ictogenic factor.

Yuskiv B. M.
Verbal description of law awareness parameters of Ukrainians:characteristics of the concept bribe
The article is devoted to the analysis of the concept
bribe within the law conceptospherewhich represents the paremia picture of the world. It outlines the meanings of the givenconcept containing moral-estimating features ofethnic people, in particular law awarenessof Ukrainians.

Yablonskaya J. J.
Functioning of the associative-emotional words with the meaning «emotions of glory» at the semantic fi eld «Feeling» (on the material of J. Shevchuck`s poetry)
The article deals with the fi eld structure of the associative-emotional words with themeaning «emotions of glory», based upon the J. Shevchuck`s poetry context. The group isanalyses standpoint the frequency of usage of the associative-emotional words.

Yаseen A. M.
Linguistics world view and the national mentality
The article attempts to study the actual problem of the relation of language and worldview natsionalnogo mentaliteta.